GE - Billy Blue Communication Design

Laser Red*
Platinum Grey*
*When match color is used,
in lieu of Platinum Grey
and Laser Red, you may use
• PANTONE ®† 423 (for
stationery, PANTONE 424)
and PANTONE Red 032, the
standards for which are shown
in the current edition of the
PANTONE Color Formula
Guide 1000
• Toyo Printing Inks CF 8644
and CF 8098, the standards for
which are shown in the current
editions of the Toyo Ink
Color Finder
When four-color process is used,
you may use
• for Platinum Grey,
40 to 50 percent black
(minimum 133-line screen)
• for Laser Red,
solid magenta/yellow
When a standard line color is used,
for Laser Red you may use
the Association of Advertising
Agencies of America color
standard, AAAA/ABP Second
Color Red.
Summary of Color
Corporate colors
The alternative specifications
provided here are not equivalent
to the corporate colors
nor equivalent to each other.
They are merely acceptable
alternative specifications when
the corporate colors are not
available.
The colors shown and
specified in this document are
not intended to match the
PANTONE Color Standards
or the Toyo Printing Inks
Colors. PANTONE Colors are
not equivalent to Toyo Colors.
† PANTONE ® is a registered
trademark of Pantone, Inc.
GE Identity Program 315, Summary Standards & Guidelines GE Identity Website: www.ge.com/identity
315.20
Two corporate colors are used extensively in
graphic signatures and program applications.
• Platinum Grey,* the color used most often in the
signature Monogram and signature typography,
appears dignified and reserved, signifying high
quality and suggesting the traditional character
of the Company.
• Laser Red,* the color used in the Laser Line, is a
bright, strong color, suggesting the liveliness of
entrepreneurial enterprise. These colors are
preferred in graphic signatures displayed against
white or very pale grey backgrounds.
Other Colors
When other colors are needed in backgrounds
or as color accents, any appropriate color
may be used.
continued