GE - Billy Blue Communication Design

Sequence and Emphasis of Information
Follow this sequence when laying out the cover
page or title transparency, as shown in the
examples on pages 02.02 to 02.04:
02
• In the graphic signature:
Communicative name of the GE business
originating the report or presentation, always in
Univers 68 and, if needed, Univers 48*
• First:
Title of material, in bold
• Second:
Source of material, in the same size as the title
but in regular weight
• Third:
Date of material, in the same style as the source
of the material
• At the bottom:
“Confidential” (if applicable), in the same style
as the title
Section 02: Cover Pages & Titles
General Guidelines
GE Identity Program 248, Presentations GE Identity Website: www.ge.com/identity
248.02.01
Laser Line
Whenever possible, bleed the Laser Line
(the horizontal line in the graphic signature) left
off the presentation format, as shown in the
examples of slides on page 02.04.
If your printer cannot bleed the Laser Line off
the format (as is the case with most laser printers,
which cannot print up to the edge of the
paper), begin the Laser Line at the left margin,
aligning it with the left edge of the Monogram,
as shown in the examples on pages 02.02 and
02.03.
In most cases, extend the Laser Line right
to align with the end of the “E” in “GE”
in the communicative name of the GE business
used in the signature typography.
Select a weight (thickness) for the Laser Line
to ensure its visibility:
• The minimum weight is 1 ⁄2 point.
• The maximum weight is 6 percent of the
diameter of the signature Monogram.
• Any weight between the minimum and maximum
is acceptable, but it is preferable to keep
the line as fine (thin) as possible.
Typefaces
For the communicative name of the GE business
in the graphic signature, use only Univers 68 and,
if needed, Univers 48.*
For the other information on the cover page
or title transparency, use the same typefaces used
in the balance of the presentation.
Graphic Support
If desired, use any one of the following as
graphic support on the cover page or title
transparency, as shown in the example on page
02.04:
• photograph
• illustration
• thematic graphic
• Dynamic Monogram
For more information on the Dynamic Monogram,
see document 134, Dynamic Monogram.
*In computer typesetting, other names may be used, such as
• for Univers 68, Univers (67) Condensed Bold Oblique
• for Univers 48, Univers (47) Condensed Light Oblique