GE - Billy Blue Communication Design

These guidelines
apply to White Pages
listings of the
Company and its
- components
-subcomponents
- licensed affiliates
Telephone directory
White Pages listings
help customers
locate and contact
GE. If the listings are
easy to find, they
leave customers with
a favorable impression
of the Company
because they can
reach GE quickly
without wasting time
on referral calls.
GE COMPANY
GE Appliances
32 Hanover.....................834-9283
GE Plastics
40 Chestnut Ave............289-2283
GENERAL ELECTRIC COMPANY
PRODUCT INFORMATION
GE Answer Center
Toll Free................800-626-2000
CONSUMER PRODUCT SERVICE
Service.........................452-3511
Parts 4421 Bishop Ln...452-3521
Or Call Toll Free....800-626-2002
For Other GE Numbers
See GE Company
GE COMPANY
OTHER OPERATIONS
GE Industry Sales & Services
839 Broad St.............627-8384
GE Lighting Systems
Sales Office
490 Cove Dr...............298-1849
Customer Service
Toll Free...........1 800 368-3277
GE Plastics
Sales Office
40 Chestnut Ave........289-2283
Sales Service Center
Toll Free..............1800 437-5278
GE COMPANY
PRODUCT INFORMATION
GE Answer Center
Toll Free................800 626-2000
CONSUMER PRODUCT SERVICE
Service.........................452-3511
Parts 4421 Bishop Ln...452-3521
Or Call Toll Free....800 626-2002
MANUFACTURING PLANT
GE Superabrasives
425 Broadway...........642-9311
Employment.................284-9311
Production Office.........642-9388
Medical Office.............642-9815
GE CAPITAL
Administrative Offices
260 Long Ridge Rd....357-4000
OTHER OPERATIONS
GE Aircraft Engines
1 Prestige Dr..............238-6800
White Pages Listings
GE Company and Components
GE Identity Program 241, Advertising GE Identity Website: www.ge.com/identity
241.80
List “GE COMPANY” first, and below it, in alphabetical
order, list the communicative names of components
(usually consisting of “GE” plus a generic
description of the component’s broadest competence
or major product line). Note: Not all publishers
permit such listings.
Cross-reference GE. Because some callers seek
listings under the legal name, list product information
and consumer product service numbers under
“GENERAL ELECTRIC COMPANY” with a cross-
reference to the GE Company listings, if required.
Note: Do not list any component, subcomponent,
or affiliate numbers under this heading.
List all GE businesses under one bold heading,
“GE COMPANY,” to help callers quickly locate the
Company. These listings should follow any for
product information (such as “GE Answer Center”)
and consumer product service. Do not use bold
headings for each office listing because such bold
headings would compete with the “GE COMPANY”
heading, making it difficult to read the listing.
Because of the high volume of calls to product
information, consumer product service, and manufacturing
plant (where applicable) numbers,
list these numbers before the alphabetical listing of
components’ numbers.
Affiliates
List “GE Capital” under the “GE COMPANY” bold
heading and above the “OTHER OPERATIONS”
subheading. List all other affiliates alphabetically
with GE components under “OTHER OPERATIONS.”
Note: List only GE components and affiliates under
the name “GE” in White Pages. Independent
resellers and dealers may not be listed under
“General Electric Company,” “General Electric,”
or “GE Company.” Entries such as “GE Repair Shop”
or “General Electric Washing Machine Parts”
should be brought to the attention of the business
Intellectual Property Counsel for appropriate action.
continued