GE - Billy Blue Communication Design

Advertising outside the U.S.A.
GE Identity Program 242, Recruitment Advertising GE Identity Website: www.ge.com/identity
242.90
Although the recruitment advertising standards
(pages 02 to 07) apply throughout the world,
there are additional rules to follow outside the
U.S.A.:
•A created or acquired business licensed to use
a primary GE trademark by itself should use it,
normally in a graphic signature, as the sign-off
in an advertisement.
•A joint venture licensed to use the Monogram
together with the mark(s) of the other joint
venture partner(s) (joint marks) should use these
marks, normally in a graphic signature, as the
sign-off.
• The primary GE trademarks should be qualified
with a standard trademark protection notice,
preferably Form 2, as shown in document 121,
Primary Trademarks & Service Marks, page 06.
When the Company name or business name is
already featured, use Form 1, also shown in
document 121, page 06.