GE - Billy Blue Communication Design

FAQ: Basic Standards, continued 391.03
When should I use “General Electric Company” versus “GE Company”?
Use the legal name of the Company, “General Electric Company,” only when
legally required; for example, use it in legal documents such as letterheads,
where it appears in the address block. Do not use the full legal name of the
Company in a graphic signature.
Use the communicative name of the Company, “GE,” to refer to the Company
in copy and conversation.
Since there is no entity called “GE Company,” avoid using this name (except in
White Pages listings, where it is the preferred heading; for more information,
see document 241, Advertising, pages 80 and 81).
When a graphic signature refers to the Company, use the GE slogan,
“We bring good things to life.” to add meaning to the signature Monogram.
(Avoid using the communicative name of the Company alone in a graphic
signature; “GE” by itself in a graphic signature appears to be insignificant and
redundant because the communicative name alone adds no meaning to the
signature Monogram.)
Is the Laser Line always used in the graphic signature?
Yes. The Laser Line is an integral part of a graphic signature. In all media,
including promotional media such as advertising, brochures, and product
literature and promotional materials such as novelties, T-shirts, and direct mail,
a full graphic signature is required.
May I place signature typography over a horizontal Dynamic Monogram?
When any version of the Dynamic Monogram is reproduced large, bleeding
off the format, and in a subtle color of low contrast to the background, any
typography, including signature typography, may be reproduced over the
Dynamic Monogram.
If the Dynamic Monogram is reproduced in strong contrast to the background,
typography should not be reproduced over it because the typography would be
difficult to read and the layout would appear cluttered.
GE Identity Program 391, FAQ: Basic Standards GE Identity Website: www.ge.com/identity