GE - Billy Blue Communication Design

Introducing a line of built-in
appliances designed for people who dislike
unnecessary irritation.
Print Advertising Examples
Anyone who has ever had a
wall torn down, or new
plumbing installed, will have an
idea of some of the headaches
involved in building a custom
kitchen.
But one source of annoyance
often comes as a complete
surprise.
And that’s the remarkably
complex business of buying builtin
appliances.
Unfortunately, the
refrigerator that most people
If the Laser Line bleeding
left off the format
would interfere with
important elements of
a photograph or illustration,
the Laser Line
may abut the photograph
or illustration, as
shown in this example.
GE Identity Program 241, Advertising GE Identity Website: www.ge.com/identity
241.19
seem to want comes from one
company. The dishwasher from
another. The oven from a
different firm. And the cooktop
from yet another.
Which could mean you’d have
to go to four different places to
buy them, and even worse, deal
with four different companies
when you needed service.
Now GE is introducing a
simple alternative.
Monogram.
A line of built-in appliances
with some significant advantages
over the others.
There’s a refrigerator, for
instance, that offers more useable
space than similar built-ins.
A downdraft induction
cooktop that’s more accurate and
easier to keep clean than any
other downdraft model.
An electronic dishwasher that
can blend in with the kitchen
cabinetry better than any other.
A double oven with European
looks and American capacity.
And more.
But technological advances
like these are not the sole reason
why you should consider
installing this new line.
Its major virtue is that it is a
line. Which means that you only
have to deal with one company to
see it, buy it, and have it serviced.
And it’s a company that goes
just a little further when it comes
to service.
Who else offers anything that
can give you as much helpful
information as The GE Answer
Center ® service? (Just call 800
626-2000, any hour of the day or
night.)
Who else backs their products
with a nationwide network of
factory-trained service
professionals?
No one else.
Only GE.
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Monogram.
We bring good things to life.
ITC New Baskerville is
used in all advertising
headlines and text.
Because the headline is
long in this example, it
is typeset in capital and
lowercase letters to
maintain high legibility.