GE - Billy Blue Communication Design

If a tarpaulin is
designed to fit a
particular product,
and if its surface is
smooth and flat for
identification that is
easily seen, follow
the guidelines at the
right. If a tarpaulin
does not provide a
suitable smooth, flat
surface for identification,
or if it is used
on products of different
sizes and shapes
(making visibility of
the identification
difficult to ensure),
do not use identification
elements on
such a tarpaulin.
Instead, use a single
flat color for the tarpaulin:
for example,
Platinum Grey or
Laser Red.
Use a graphic signature containing one of the
following:
• the communicative name of the component or
affiliate, as shown in the example
• a generic name for the product
• a secondary word mark + a generic name for the
product (optional)
For more information, see document 131,
Graphic Signatures.
Typography
Signature typography:
Use Univers 68 and, if needed, Univers 48.
For more information, see document 131,
Graphic Signatures, pages 31 to 35.
Secondary typography:
Use Univers 68 and, if needed, Univers 48 for
additional information required on the tarpaulin.
Laser Line:
Begin the Laser Line flush left with the left edge
of the signature Monogram; do not bleed the
Laser Line left off the tarpaulin. End the Laser
Line, depending on which signature is used,
according to the guidelines in document 131,
Graphic Signatures, pages 10 to 18.
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GE Aircraft Engines
Commercial Engines
Cincinnati, Ohio 45215
Tarpaulins 290.12
Color
Tarpaulin material: Platinum Grey
Graphic signature: white
Note: Use white in the letters/curlicues of the
reverse signature Monogram, with the color of
the tarpaulin appearing in the field.
If desired, reproduce the Laser Line in Laser Red.
Reproduction
Use photomechanical screen printing to
reproduce identification elements on tarpaulins.
Avoid hand-painted applications.
GE Aircraft Engines
Commercial Engines
Cincinnati, Ohio 45215
GE Identity Program 290, Vehicles GE Identity Website: www.ge.com/identity
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