GE - Billy Blue Communication Design

Use color correctly.
• In a graphic signature, use the corporate colors
whenever possible.
• In other elements such as backgrounds, headlines,
color-coded bars, and bands, use any appropriate
color.
For guidelines on color, see document 132, Color.
Use program typography.
• In a graphic signature, use only Univers 68* and,
if needed, Univers 48.* (As an option in product
signatures, ITC New Baskerville Italic or a combination
of Univers 68 and 48 may be used.)
For guidelines on the use and specification of
signature typography, see document 131, Graphic
Signatures, pages 31 to 35.
• Outside a graphic signature,
- (preferred) use ITC New Baskerville in all
headlines and text, and use the Univers series for
typographic accents such as captions and folios
- (alternative) use Univers in all headlines and text,
and use ITC New Baskerville for typographic
accents such as captions and folios
• Limit the number of type sizes and weights. Generally,
use no more than three sizes and two weights in
any one application.
For guidelines on the use and specification of
program typography, see document 133, Typography.
Product Literature Guidelines,
continued
GE Identity Program 244, Product Literature GE Identity Website: www.ge.com/identity
244.03
Do not use
• organizational design marks such as logotypes,
symbols, or icons for components, divisions,
departments, or operations
• secondary product or service design marks
such as logotypes, symbols, or icons for products
or services
• decorative borders, shapes, or patterns
• graphic signatures for page titles, subtitles, folios,
or any decorative purpose
Instead, use graphic support elements such as
• photographs
• illustrations
• thematic graphics
Reproduction Materials
For computer artwork, the following reproduction
materials are available from the GE Identity
Website to all GE employees and their suppliers:
• GE Logo Font, containing all versions of the
signature and Dynamic Monograms
• authentic versions of the program typefaces:
- Univers and Univers Condensed
- ITC New Baskerville
*In computer typesetting, other names may be used, such as
• for Univers 68, Univers (67) Condensed Bold Oblique
• for Univers 48, Univers (47) Condensed Light Oblique