GE - Billy Blue Communication Design

Why we take
Print Advertising Examples
technology
so
seriously
At GE, we’re perfectionists about
diagnostic imaging equipment. And
there are some very important reasons
why.
Your patients.
Our MR, CT, x-ray, ultrasound and
nuclear systems meet your highest
standards. The image quality and
clinical flexibility you need for
confident diagnoses—day after day,
patient after patient.
GE systems keep pace with clinical
advances. We work closely with
hundreds of clinical investigators and
meet regularly with physicians on six
advisory boards to translate your needs
into improved hardware and software.
Graphic signatures are
aligned with strong
verticals to relate the
signature to the structure
of the advertisement.
In this example,
the signature Monogram
is aligned flush
left with the copy column,
and the signature
typography is aligned
flush right with the
same column.
Out of this
synergism has come
such breakthroughs
as xenon blood flow
mapping in CT. And
pulsed progressive
fluoro imaging which
can reduce radiation
dosage by 15-20% for pediatric
procedures and angioplasty.
For 92 years the medical community
has depended on GE imaging systems.
But that’s not surprising, considering
who’s depending on you.
GE Identity Program 241, Advertising GE Identity Website: www.ge.com/identity
g
GE Medical Systems
We bring good things to life.
241.10
To give the signature
greater prominence,
more than the recommended
minimum
clear space for the
compact signature is
maintained between
and surrounding the
signature elements.
For information on the
recommended minimum
clear space in graphic
signatures, see document
131, Graphic Signatures,
pages 11 to 18.