GE - Billy Blue Communication Design

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field (which includes the outline circle) To correctly size the signature Monogram for a graphic signature, use a point size for the signature Monogram that is two, three, or four times the point size of the signature typography. Conversely, use a point size for the signature typography that is one-half, one-third, or one-quarter the point size used for the signature Monogram. For more information on sizing the signature Monogram, see pages 10 to 12. To construct graphic signatures, see document 131, Graphic Signatures, pages 11 to 18. All versions of the Dynamic Monogram are provided in two forms: for use in either • comprehensives (mock-ups), correctly trimmed • artwork, with additional area for bleed and trim marks showing the correct crop For guidelines on using the correct version, see pages 07 and 08. For reproduction alternatives and use guidelines, see document 134, Dynamic Monogram. Ensure correct color reproduction of the signature and Dynamic Monograms by using the correct positive or reverse version. Remember: The letters/curlicues are always lighter than the field. Typically, the Monogram field is black or Platinum Grey (40% to 50% black), and the letters/curlicues are white. For guidelines on using the correct positive or reverse version of the signature Monogram, see pages 04 and 05. gx letters/curlicues background Introduction & General Guidelines, continued Cautions GE Identity Program 382, GE Logo Font GE Identity Website: www.ge.com/identity 382.03 • Use a plain or normal style attribute for all characters in GE Logo Font. Italic, bold, outline, condensed, or any other style attributes will distort GE Logo Font. • Use flush left, flush right, or centered settings. To avoid unpredictable results, do not use justified settings for GE Logo Font. • Use the value for “white” that is standard in the computer program you are using. Sometimes this value is “paper” or “0% black” instead of the “white” used in this guide. • For best results when using GE Logo Font in - Adobe Illustrator ® , uncheck Auto kerning in the Character window displayed from the pull-down Type menu: Type > Character… > Auto kerning (or set the kerning value to zero in the character palette) - Adobe PageMaker ® , check “No track” in the pop-up Track menu displayed from the pulldown Type menu: Type > Track > No track - QuarkXPress ® , check “Standard em space” in the Typographic Preferences window displayed from the pop-up Preferences menu on the pull-down Edit menu: Edit > Preferences > Typographic… > Standard em space • Computer screens and video monitors do not display the linear patterns and trim marks well. - Never use the linear versions of the Dynamic Monogram in files intended for display on computer screens or video monitors. - Ignore the poor screen display of the trim marks; the screen display is unrelated to the output. • Type the correct characters. -The following characters are not used in GE Logo Font: · the numerals 1 and 0 · the letter l -A capital letter indicates that the Shift key must be used with the character key.
PostScript ® or TrueType ® Font? GE Logo Font is available in two font forms: PostScript and TrueType. Both forms are available for either Macintosh ® computers or Windows ® operating systems. What is the difference between the two forms? • In a PostScript font, any kind of curve, regardless of complexity, can be rendered. By contrast, in a TrueType font, curves must be broken down into parts of mathematical forms such as circles and ellipses. As a result of this breakdown in a True- Type font, complex curves tend to flatten and become spatulate, losing their correct, full roundness. Bumps appear, and the thickness of strokes is distorted. The examples below show the difference between the correct PostScript rendering (in red) and the degraded TrueType rending (in blue). too wide too narrow full, round flat, squashed PostScript TrueType PostScript ® or TrueType ® Font? 382.03a • Another difference is that PostScript fonts require the font utility Adobe ® Type Manager ® . The minimal version required, ATM ® Light, is available at no cost from Adobe Systems’ website: www.adobe.com. Which should be used? • In artwork, the PostScript font is required. Because of its ability to render the complex curves of the Monogram correctly with no distortion, the PostScript version of GE Logo Font is used in computer artwork prepared for high-quality reproduction, including artwork for marketing materials such as brochures, product literature, point-of sale, direct mail, and websites. • In word-processing and presentation programs used on GE’s office computers, the TrueType font is acceptable. Although the degradation in the quality of the Monogram in the TrueType version of GE Logo Font is regrettable under any circumstance, this font forms may be used when quality is not of paramount importance. GE Identity Program 382, GE Logo Font GE Identity Website: www.ge.com/identity flat bump bump PostScript TrueType flat bump flat
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Standards& Guidelines e GE Identity
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Basic Standards e GE Identity Progr
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To: GE Identity Program participant
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What is the GE Identity Program? 11
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Who is included in the GE Identity
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field (which includes outline circl
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g positive Monogram e reverse Monog
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Trademark Practices & Protections G
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Definitions trademark or service ma
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Design Marks In all applications, u
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These guidelines apply to affiliate
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For examples of resellers’ use of
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Suppliers Suppliers of materials, e
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Secondary Trademarks & Service Mark
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g 2nd’ryMarq g 2nd’ryMarq 2nd
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Select secondary word marks accordi
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In copy, use secondary word marks a
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Trade Names, Trademarks, &theGE Ide
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Appendices, continued Appendix B: C
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I. Requirements A. General All GE b
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III. Responsibilities of leaders A.
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III. Responsibilities of leaders, c
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III. Responsibilities of leaders, c
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I. General A. All created or acquir
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III. Trademarks: Created or acquire
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I. General II.Trade name A. All joi
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III. Identification alternatives fo
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V. Summary of requirements for join
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II. Third-party license review fact
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Graphic Signatures g GE Identity Pr
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Graphic Signature General Guideline
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Grow your kitchen with Gg Spacemake
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g g g GE Plastics Spacemaker We bri
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g g g g g g g GE Transportation Sys
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g g g GE Typography GE Typography G
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To construct the primary signature
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To construct the compact signature
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To construct the vertical signature
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Use the special signatures only in
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Gg Gg Gg Idling with others? Get th
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ITC New Baskerville Italic ABCDEFGH
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g g g g Profile We bring good thing
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g g g g g Signature Typography As s
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GE Plastics GE PLASTICS We bring go
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g 2nd’ryMarq g 2nd’ryMarq 2nd
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Color These guidelines apply to the
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Laser Red* Platinum Grey* *When mat
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g g g g We bring good things to lif
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e e e e Gg We bring good things to
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e g e g Gg We bring good things to
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e g Gg We bring good things to life
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e g Gg e g We bring good things to
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Typography g GE Identity Program Pr
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The Univers series of typefaces has
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The ITC New Baskerville series of t
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Dynamic Monogram Contents GE Identi
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When using this version, follow the
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When using this version, follow the
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Horizontal Left-Bleeding Dynamic Mo
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When using any of the bar versions
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Gg e GE Typography Dynamic Monogram
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e g GE Typography Dynamic Monogram
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Application Standards Gg GE Identit
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Products Contents GE Identity Progr
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e g 2nd’ryMarq g 2nd’ryMarq 2nd
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Identification Elements: Primary si
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Identification Elements: Vertical s
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Identification Elements: Compact si
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Identification Elements: Monogram o
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e Product Examples 210.19 Diesel-El
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Although the guidelines that apply
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Packaging g GE Identity Program The
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g Signature Typography Featured Typ
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e Supporting Typography Signature T
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e Signature Typography Featured Typ
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This example demonstrates the use o
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g GE Plastics NorylThermoplastic Re
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e MPI g MPI TM Hand Held 2-Way Radi
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e Rangr Mobile Radio Rangr Mobile R
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Packaging outside the U.S.A. Packag
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Shipping Cases&Cartons g GE Identit
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g Signature Typography Featured Typ
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Featured Typography generic product
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g Refrigerator The examples on this
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g Silicone Auto Product 12 Tubes pa
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OEM Shipping Cases & Cartons Origin
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Advertising g GE Identity Program T
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The advertising standards consist o
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2. Use the structure of the adverti
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Why we take Print Advertising Examp
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e GE Medical Systems We bring good
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T 7 0 0 6500 HOURS. In the most dem
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When the advertising format is narr
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For headlines and text, any typefac
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In short headlines, ITC New Baskerv
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Against colored backgrounds, graphi
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Laser Red and the minimum 133-line
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e GE Aircraft Engines We bring good
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e e e e We bring good things to lif
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g Yellow Pages Advertising Examples
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1. 2. 3. 4. 5. 6. GE COMPANY PRODUC
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Recruitment Advertising g GE Identi
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Engineers GE is looking for imagina
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Engineers GE is looking for brillia
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Engineers GE is looking for imagina
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Sales Support Professionals Experts
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Although no two GE recruitment adve
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Promotional Brochures g GE Identity
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Use a grid. A grid is an underlying
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The first step in developing a prom
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A 4 B 4 g e e CAA GE Center for Adv
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The examples on pages 08 to 11 demo
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When multiple photographs or illust
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This example demonstrates the third
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e GE Signa The MR Reference Point S
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e Signature Content: Communicative
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On the back of promotional brochure
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Product Literature Contents GE Iden
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Use color correctly. • In a graph
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For an explanation of the product l
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When it is necessary to emphasize,
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When multiple photographs or illust
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When developing the inside of produ
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On the back of product brochures, a
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When a large number of specificatio
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Use & Care Guides are developed acc
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Promotional Materials Contents GE I
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Poster e e Appliances Sale! Product
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These guidelines cover a wide range
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e GE GE Capital Fleet Services Cell
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When developing novelties to promot
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• Do not use - group, division, d
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Exhibits g GE Identity Program The
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History The GE exhibit program was
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01 Section 01: Overview Typical Exh
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For assistance executing a GE exhib
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The project scheduling outline at t
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1. Budget Review 2. Establish annua
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53. Live Show and Presenters 54. De
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The GE exhibit program is built on
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Standard header background colors g
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03 Zone 1: Brand Identity • Zone
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g GE Medical Systems 39"x 39" 39"x
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g Heading on 2 lines: ITC New Baske
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5m (195") a g GE Aircraft Engines 3
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Presentations g GE Identity Program
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Producing a presentation layout is
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01 Section 01: Introduction Recomme
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Examples are reductions of 11 x 8 1
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Examples are reductions of a 4 5
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The same basic style for text is us
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03 Section 03: Headlines, Text, & T
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Edward Tufte’s book, The Visual D
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Employee Communications Gg Newslett
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Newsletters Contents GE Identity Pr
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*For computer artwork, the followin
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2 HQnews / April 11, 2003 Confessio
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Justifying narrow columns of text c
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Employee Identification g GE Identi
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When designing security badges, fol
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Stationery for North American Busin
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g Robert W. Holmes Vice President G
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A. Address block ——————
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Employee’s Name & Job Title Subco
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Business Communicative Name Certifi
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GE Identity Program 261, Stationery
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Stationery for Corporate Staff g GE
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g Stuart L. Barber Staff Executive
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General Specifications Too tight An
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E-mail Address Andrew.Harman@corpor
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Formatting Stationery in North Amer
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one-third fold line The salutation
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Standard Corporate Envelope The add
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g GE NEWS RELEASE General Electric
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Stationery for Businesses outside N
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g Richard A. Eason Research Directo
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A. Address block ——————
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Employee’s Name & Job Title Subco
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Business Communicative Name Certifi
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Formatting Stationery outside North
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Addressee’s Name Day Month Year P
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Forms& Checks g GE Identity Program
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Understanding the requirements of g
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Predesign Planning Before tackling
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Vertical format 8 1 ⁄2 "x 11" 8 1
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Example 1 g Example 2 Example 3 Exa
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To differentiate and emphasize item
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Consolidating forms by adapting an
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If the amount of information to com
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Forms used by GE’s business partn
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Rule Weights • To structure infor
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The Laser Line may bleed left, but
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Facility Signs Contents GE Identity
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The pylon sign is a three-faced mon
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The monument is a single-faced sign
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The pole sign is a double-faced sig
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The ground sign is identical to the
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The cantilever-mounted wall sign is
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The flush-mounted wall sign is sing
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A graphic signature may be fabricat
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The roof sign is a custom-built sig
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Decals of graphic signatures, the M
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The standard directional sign provi
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Vehicles g These standards apply ge
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Use white as the base color of the
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Note: See the general guidelines on
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g GE Utility & Industrial Service A
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g e g Industrial Haulage 290.10 Bec
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If a tarpaulin is designed to fit a
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g Shelton, Connecticut GE Supply Sh
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Component Names g GE Identity Progr
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As the Company simplifies its organ
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The Communicative Name “GE” In
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Summary Standards &Guidelines g GE
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g Summary of Graphic Signatures GE
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g GE g Spacemaker g We g Medical Sy
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Univers 68 ABCDEFGHIJKLMNOPQRSTUVWX
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g e e e e g Gg Gg Gg Gg e g e e e e
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g a We bring good things to life. e
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WE’VE JUST TOPPED THE TOP COOKTOP
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Grow your kitchen with Gg Spacemake
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New Businesses Name&Trademark Pract
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Joint Ventures Name &Trademark Prac
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e FANUC A good example of the benef
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e g GE Similar benefits accrued whe
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Monogram Laser Line Signature Typog
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Graphic Identifier e FANUC e FANUC
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Acquisitions Name &Trademark Practi
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A primary purpose of the GE Identit
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The acquisitions naming decision tr
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Note: Before permitting an acquisit
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Market Considerations & GE Ownershi
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1 ⁄4 D D 1 ⁄4 D 1 ⁄4 D e Mark
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Once the • design and layout of t
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Company applications Company applic
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Product Literature Advertising g Sp
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Acquisitions Name & Trademark Pract
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g GE We bring good things to life.
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A primary purpose of the GE Identit
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Note: Before an acquisition may ado
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Joint Ventures Name & Trademark Pra
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g GE We bring good things to life.
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Market Considerations & GE Ownershi
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1 ⁄4 D D 1 ⁄4 D 1 ⁄4 D e Mark
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Once the • design and layout of t
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Company applications Company applic
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Product Literature Advertising g Sp
Page 562 and 563: Licensees Trademark Practices Conte
Page 564 and 565: In 1987, GE introduced an identity
Page 566 and 567: 1. Do not use the GE graphic system
Page 568 and 569: Stationery Business forms specific
Page 570 and 571: Products Packages Gg Spacemaker Gg
Page 572 and 573: Advertising Exhibits re te feugait
Page 574 and 575: Dealers& Distributors Trademark &Gr
Page 576 and 577: Introduction 360.02 As a GE dealer,
Page 578 and 579: In 1987, GE introduced an identity
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Page 582 and 583: Five Basic Rules for Dealers & Dist
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Page 588 and 589: Television and Radio Advertising Gu
Page 590 and 591: Gg Lampa Prova! e Authorized Distri
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Page 594 and 595: e Mobile Communications Authorized
Page 596 and 597: Weyburn’s Home Appliances Barnsdo
Page 598 and 599: g e Correct reproduction Correct re
Page 600 and 601: Original Equipment Manufacturer (OE
Page 602 and 603: OEM Shipping Cases & Cartons Origin
Page 604 and 605: Using the Adobe ® Acrobat ® famil
Page 606 and 607: Standard Guidel thumbnail navigatio
Page 608 and 609: last page scroll bar dards&. uideli
Page 610 and 611: GE Logo Font Contents 382.01 Introd
Page 614 and 615: ` shift 1 2 q a When the Monogram i
Page 616 and 617: ` shift 1 2 q a Gg We bring To prod
Page 618 and 619: For artwork only. Use these only wh
Page 620 and 621: g Signature g Signature g Signature
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Page 626 and 627: FAQ: Basic Standards, continued 391
Page 628 and 629: FAQ: Advertising & Branding, contin
Page 630 and 631: Reproduction Materials e Contained
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Page 636 and 637: Standards& Guidelines e GE Identity
Page 638 and 639: Products g GE Identity Program The
Page 640 and 641: Follow these general guidelines to
Page 642 and 643: Identification Elements: Primary si
Page 644 and 645: Identification Elements: Compact si
Page 646 and 647: Identification Elements: Special si
Page 648 and 649: Identification Elements: Special si
Page 654 and 655: Original Equipment Manufacturer (OE
Page 656 and 657: Packaging Contents GE Identity Prog
Page 658 and 659: e Supporting Typography Signature T
Page 660 and 661: Packaging Guidelines, continued GE
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Featured Typography generic product
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e e e The Home Pro Line Silicone II
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e Keep Do not drop Carry-Cool Porta
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The examples on this page cannot be
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V e r s a t i l e T o a s t i n g e
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OEM Packaging Original Equipment Ma
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Shipping Cases & Cartons Contents G
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e Signature Typography Featured Typ
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g GE Silicones Gesil N 2600 Silicon
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e Permanent Split Capacitor g Energ
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Shipping Cases & Cartons outside th
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Marketing Communications Gg GE Iden
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Advertising Contents GE Identity Pr
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g g g g GE Aircraft Engines We brin
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man at 203 326-4199 r choice in inv
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To align the graphic signature with
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Graphic signatures should be sized
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e Print Advertising Examples F 1 1
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Graphic support elements such as ph
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Introducing a line of built-in appl
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Against light grey backgrounds, the
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The minimum 133-line screen require
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Outdoor advertisement A ding-free c
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e e GE GE Aircraft Engines We bring
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These guidelines apply to Yellow Pa
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These guidelines apply to White Pag
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Advertising outside the U.S.A. GE I
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Recruitment Advertising Contents 24
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1/3 2/3 Engineers GE is looking for
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Engineers GE is looking for bright
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A Director of Quality. Leeds Financ
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A Director of Quality. Leeds Financ
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Advertising outside the U.S.A. GE I
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Promotional Brochures Contents GE I
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Use color correctly. • In a graph
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For an explanation of the promotion
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The content of a graphic signature
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When a single photograph or illustr
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A thematic graphic is an image used
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The examples on pages 20 to 25 demo
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Gg Signature Content: Communicative
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When developing the inside of promo
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Literature Product g GE Identity Pr
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These guidelines apply to all produ
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The first step in developing a prod
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The content of a graphic signature
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Information can be emphasized by us
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Product literature covers can appea
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Product literature of different sha
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Specification sheets are developed
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The typefaces used outside a graphi
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Promotional Materials g GE Identity
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In all promotional materials, use a
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Counter card Display header band e
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When preparing direct mail material
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In these direct mail brochures, GE
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When designing T-shirts for promoti
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e GE Aircraft Engines Conditioned t
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01 02 03 Exhibits Contents GE Ident
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02 GE’s most frequent exhibitors
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02 XI. Live Show and Presenters A.
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27. Project Planning with Exhibit S
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77. Final Team Strategy Meeting Att
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Wall panel White Carpet Solid grey
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Zone 1: Brand Identity Zone 2: Prod
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g 1m white graphic signature overla
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g Heading on 2 lines: ITC New Baske
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g GE Plastics x g GE Plastics Secti
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a g GE Appliances a g GE Appliances
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01 02 03 04 Presentations Contents
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again again 01 Which form is best:
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Sequence and Emphasis of Informatio
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Newsletters g These standards apply
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HQ to link with live videoconferenc
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Keep the masthead clear of any symb
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Typeset headlines in ITC New Basker
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HQnews / April 11, 2003 Visiting Ch
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g Virginia Wilson GE Transportation
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g GE Consumer Service Uniform Patch
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Stationery for North American Busin
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A. Address block g 1. Employee’s
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General Specifications Too tight Co
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Contact Numbers E-mail Address Robe
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Stationery for Corporate Staff Cont
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Address block 1. Employee’s name
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Employee’s Name & Title Corporate
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Formatting Stationery in North Amer
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Addressee’s Name Month Day, Year
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Standard Envelope The address is ty
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Airmail Envelope The address is typ
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The address is typed to align with
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Stationery for Businesses outside N
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A. Address block g 1. Employee’s
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General Specifications Typesetting
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Contact Numbers Website Address (Op
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All dimensions are given in millime
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Formatting Stationery outside North
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center line The address is typed to
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Forms & Checks Contents GE Identity
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• Speak in a language your audien
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The word “form” generally shoul
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Horizontal format 11" x 8 1 ⁄2 "
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Example 5 g Example 6 g Beneficiary
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For general information, use 8/8 -p
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The standard format sizes include
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To collect a small amount of inform
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To differentiate and emphasize item
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Typeset the address block in 8/8-po
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Facility Signs g GE Identity Progra
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The guidelines summarized here help
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Graphic Signature To maximize the c
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Graphic Signatures To take advantag
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Graphic Signature To maximize the h
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Graphic Signatures Depending on the
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Follow this procedure to order faci
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Vehicles Contents GE Identity Progr
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Use black or an appropriate color i
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g v GE Motors Tractor-Trailers, con
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gGE Computer Service g GE Computer
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e g e In-Plant Vehicles 290.09 Beca
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g e Heavy Construction Equipment 29
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affiliate an independent legal enti
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gletters /curlicues Laser Line the
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signature content the message conta
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GE - Billy Blue Communication Design

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