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GE - Billy Blue Communication Design

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In addition to the<br />

guidelines appearing<br />

on other pages of<br />

this document, when<br />

using the <strong>GE</strong> trademarks<br />

and name<br />

outside the U.S.A.,<br />

follow these special<br />

guidelines:<br />

• <strong>GE</strong> trademarks may be used in all countries<br />

outside the U.S.A., subject to local restrictions,<br />

by distribution and service businesses outside<br />

<strong>GE</strong> under agreements with <strong>GE</strong> businesses.<br />

• <strong>GE</strong> marks should not be translated into foreign<br />

languages. Similarly, in text the trade names<br />

“<strong>GE</strong>,” “General Electric,” and “General Electric<br />

Company” should remain in English whenever<br />

possible.<br />

Note: Although exclusive use of the communicative<br />

name “<strong>GE</strong>” is preferred, outside North<br />

America where the abbreviation is not commonly<br />

recognized, “General Electric” may be used.<br />

In text, use the name “General Electric” when<br />

the Company is first mentioned, but use “<strong>GE</strong>”<br />

in subsequent references. In a graphic signature,<br />

use the name as shown in the first example below.<br />

Never translate or change the Monogram.<br />

The Monogram may not be redrawn or altered<br />

in any way.<br />

g General Electric<br />

*<br />

g<br />

<strong>GE</strong> Motors<br />

Use of <strong>GE</strong> Trademarks & Name<br />

outside the U.S.A.<br />

Standard Trademark Protection Notice<br />

Since trademark laws vary from country<br />

to country, use one of the following forms<br />

of notice, particularly in printed matter,<br />

in all countries outside the U.S.A.:<br />

• Form 1<br />

Follow a <strong>GE</strong> trademark with an asterisk<br />

referring to one of these statements in the<br />

official language of the country:<br />

*Trademark Proprietor General Electric Company<br />

*Trademark of General Electric Company<br />

• Form 2<br />

Use this statement without an asterisk:<br />

<strong>GE</strong> Identity Program 360, Dealers & Distributors Trademark & Graphic System Practices <strong>GE</strong> Identity Website: www.ge.com/identity<br />

g<br />

and We bring good things to life.<br />

Trademarks of General Electric Company<br />

360.20

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