GE - Billy Blue Communication Design

g
e
Heavy Construction Equipment 290.11
Because the base color of heavy construction
equipment varies for reasons of safety and maintenance,
and because the space available for identification
is often limited, graphic signatures are not
used on these vehicles.
Instead, the signature Monogram is used alone.
Color
Dark-colored vehicles:
Use white in the letters/curlicues of the reverse
signature Monogram, with the color of the vehicle
appearing in the field.
Light-colored vehicles:
Use black in the field and outline circle of the
positive signature Monogram, with the color of the
vehicle appearing in the letters/curlicues.
Reproduction
Use computer-assisted cutting equipment, photoetched
dies, or photomechanical screen printing
to produce decals of vehicle identification elements.
Avoid hand-painted applications.
GE Identity Program 290, Vehicles GE Identity Website: www.ge.com/identity