GE - Billy Blue Communication Design

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e e e The Home Pro Line Silicone II Sealant 280 Clear Household Glue & Seal 48 only 2.8 fl. oz. tubes Gross weight 14.3 lbs. ADVANCED TECHNOLOGY 50-YEAR SEALANT The Home Pro Line Silicone II Sealant 283 Black Glue, Seal & Gasket 48 only 2.8 fl. oz. tubes Gross weight 14.3 lbs. ADVANCED TECHNOLOGY 50-YEAR SEALANT The Home Pro Line Silicone II Sealant 281 White Bathroom Tub & Tile Sealant 48 only 2.8 fl. oz. tubes Gross weight 14.3 lbs. ADVANCED TECHNOLOGY 50-YEAR SEALANT Bands may be used to color code packaging for a line of products. The corporate colors, Platinum Grey and Laser Red, or any appropriate color may be used. The Home Pro Line Silicone ll Sealant 285 Grey Metallic Packaging Examples Bands contain and emphasize the graphic signature and may be used to color code a line of products. Promotional slogans may be differentiated from other supporting typography by placing them in bars at the top and bottom of a package panel, set in all capital letters and letterspaced, if desired. To unify all sides of a package, all elements should be repeated in the same size whenever possible. In the example below, the featured typography fits on the side panel in a smaller size than on the front panel, but all other elements are repeated in the same size. To unify all packages within a product line, all similar elements should be repeated in the same size, and both Platinum Grey and the second color should be used consistently. The Home Pro Line Silicone ll Sealant 285 Grey Metallic Metal Seal GE Identity Program 220, Packaging GE Identity Website: www.ge.com/identity e Metal Seal 48 only 2.8 fl. oz. tubes Gross weight 14.3 lbs. A D V A N C E D T E C H N O L O G Y 50 YEAR SEALANT e 48 only 2.8 fl. oz. tubes Gross weight 14.3 lbs. GE Silicones General Electric Company Waterford NY 12188 220.11
g GE Plastics NorylThermoplastic Resin g GE Plastics Noryl Thermoplastic Resin x Noryl resin is produced in Selkirk, New York, USA; Bergen Op Soom, Holland; Melbourne, Australia; Moka, Japan and distributed worldwide. Net weight 50 lb. (22.68 kg.) Packaging Examples The three-quarter version of the Dynamic Monogram may be used for graphic support, reproduced in a subtle color of low contrast to the background. Featured typography may be placed vertically on narrow side panels to maintain a large size and high visibility. To unify all sides of a package, rules are aligned and appear in the same color. Featured typography and supporting typography may overprint the Dynamic Monogram if the information remains legible and the Dynamic Monogram is not obscured. In this example, only the supporting typography overprints to avoid obscuring the Dynamic Monogram. g Noryl Thermoplastic Resin To enhance legibility, long product use instructions are placed in a layout with a clear left margin whenever possible. Material Drying Guidelines Drying is recommended if optimum appearance and freedom from moisture is of major importance. If appearance is not a requirement, many parts can be easily molded without pre-drying the resin, since only minor changes in physical properties are encountered with molding undried Noryl resins. • When using air circulating ovens, Noryl resins should be dried in shallow trays 1” to 11/ 2” deep. Also, excellent results can be obtained with hopper dryers. Hoppers should be large enough to insure minimum of two hours residence time for the resin. • Experience has shown that 99% of all surface moisture is removed after the first 2 hours of pre-drying, using these procedures. No further decrease in the moisture level is observed after 4 hours. Caution Over drying of Noryl resins can result in loss of physical properties and create appearance defects. Drying times should not exceed 6 hours. For specific times and temperatures, consult Noryl resin Processing guide CDX-80, your field technical service representative, or the GE Plastics Sales Service Center at 800 437-5278. PGB Quality Policy At GE Plastics, each of us will provide our customers and co-workers with products and services that conform to mutually agreed upon requirements. We will establish a process for continual improvement with a goal of doing it right the first time. Caution! Irritant-Molding Fumes Fumes evolved during thermal processing of resin may irritate the eyes, skin, or respiratory tract. Use local exhaust ventilation above processing equipment. Avoid inhalation or skin or eye contact with processing fumes. Wash thoroughly if exposed to processing fumes. FOR INDUSTRIAL USE ONLY See Material Safety Data Publications (MSDP) for information. GE Plastics General Electric Company Selkirk, New York GE Identity Program 220, Packaging GE Identity Website: www.ge.com/identity 220.12
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Standards& Guidelines e GE Identity
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Basic Standards e GE Identity Progr
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To: GE Identity Program participant
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What is the GE Identity Program? 11
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Who is included in the GE Identity
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field (which includes outline circl
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g positive Monogram e reverse Monog
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Trademark Practices & Protections G
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Definitions trademark or service ma
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Design Marks In all applications, u
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These guidelines apply to affiliate
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For examples of resellers’ use of
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Suppliers Suppliers of materials, e
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Secondary Trademarks & Service Mark
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g 2nd’ryMarq g 2nd’ryMarq 2nd
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Select secondary word marks accordi
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In copy, use secondary word marks a
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Trade Names, Trademarks, &theGE Ide
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Appendices, continued Appendix B: C
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I. Requirements A. General All GE b
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III. Responsibilities of leaders A.
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III. Responsibilities of leaders, c
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III. Responsibilities of leaders, c
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I. General A. All created or acquir
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III. Trademarks: Created or acquire
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I. General II.Trade name A. All joi
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III. Identification alternatives fo
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V. Summary of requirements for join
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II. Third-party license review fact
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Graphic Signatures g GE Identity Pr
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Graphic Signature General Guideline
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Grow your kitchen with Gg Spacemake
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g g g GE Plastics Spacemaker We bri
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g g g g g g g GE Transportation Sys
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g g g GE Typography GE Typography G
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To construct the primary signature
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To construct the compact signature
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To construct the vertical signature
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Use the special signatures only in
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Gg Gg Gg Idling with others? Get th
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ITC New Baskerville Italic ABCDEFGH
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g g g g Profile We bring good thing
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g g g g g Signature Typography As s
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GE Plastics GE PLASTICS We bring go
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g 2nd’ryMarq g 2nd’ryMarq 2nd
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Color These guidelines apply to the
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Laser Red* Platinum Grey* *When mat
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g g g g We bring good things to lif
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e e e e Gg We bring good things to
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e g e g Gg We bring good things to
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e g Gg We bring good things to life
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e g Gg e g We bring good things to
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Typography g GE Identity Program Pr
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The Univers series of typefaces has
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The ITC New Baskerville series of t
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Dynamic Monogram Contents GE Identi
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When using this version, follow the
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When using this version, follow the
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Horizontal Left-Bleeding Dynamic Mo
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When using any of the bar versions
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Gg e GE Typography Dynamic Monogram
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e g GE Typography Dynamic Monogram
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Application Standards Gg GE Identit
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Products Contents GE Identity Progr
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e g 2nd’ryMarq g 2nd’ryMarq 2nd
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Identification Elements: Primary si
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Identification Elements: Vertical s
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Identification Elements: Compact si
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Identification Elements: Monogram o
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e Product Examples 210.19 Diesel-El
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Although the guidelines that apply
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Packaging g GE Identity Program The
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g Signature Typography Featured Typ
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e Supporting Typography Signature T
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e Signature Typography Featured Typ
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This example demonstrates the use o
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g GE Plastics NorylThermoplastic Re
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e MPI g MPI TM Hand Held 2-Way Radi
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e Rangr Mobile Radio Rangr Mobile R
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Packaging outside the U.S.A. Packag
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Shipping Cases&Cartons g GE Identit
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g Signature Typography Featured Typ
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e Supporting Typography Signature T
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Featured Typography generic product
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g Refrigerator The examples on this
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g Silicone Auto Product 12 Tubes pa
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OEM Shipping Cases & Cartons Origin
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Advertising g GE Identity Program T
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The advertising standards consist o
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2. Use the structure of the adverti
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Why we take Print Advertising Examp
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e GE Medical Systems We bring good
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T 7 0 0 6500 HOURS. In the most dem
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When the advertising format is narr
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For headlines and text, any typefac
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In short headlines, ITC New Baskerv
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Against colored backgrounds, graphi
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Laser Red and the minimum 133-line
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e GE Aircraft Engines We bring good
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e e e e We bring good things to lif
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g Yellow Pages Advertising Examples
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1. 2. 3. 4. 5. 6. GE COMPANY PRODUC
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Recruitment Advertising g GE Identi
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Engineers GE is looking for imagina
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Engineers GE is looking for brillia
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Engineers GE is looking for imagina
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Sales Support Professionals Experts
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Although no two GE recruitment adve
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Promotional Brochures g GE Identity
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Use a grid. A grid is an underlying
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The first step in developing a prom
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A 4 B 4 g e e CAA GE Center for Adv
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The examples on pages 08 to 11 demo
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When multiple photographs or illust
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This example demonstrates the third
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e GE Signa The MR Reference Point S
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e Signature Content: Communicative
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On the back of promotional brochure
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Product Literature Contents GE Iden
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Use color correctly. • In a graph
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For an explanation of the product l
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When it is necessary to emphasize,
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When multiple photographs or illust
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When developing the inside of produ
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On the back of product brochures, a
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When a large number of specificatio
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Use & Care Guides are developed acc
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Promotional Materials Contents GE I
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Poster e e Appliances Sale! Product
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These guidelines cover a wide range
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e GE GE Capital Fleet Services Cell
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When developing novelties to promot
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• Do not use - group, division, d
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Exhibits g GE Identity Program The
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History The GE exhibit program was
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01 Section 01: Overview Typical Exh
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For assistance executing a GE exhib
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The project scheduling outline at t
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1. Budget Review 2. Establish annua
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53. Live Show and Presenters 54. De
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The GE exhibit program is built on
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Standard header background colors g
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03 Zone 1: Brand Identity • Zone
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g GE Medical Systems 39"x 39" 39"x
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g Heading on 2 lines: ITC New Baske
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5m (195") a g GE Aircraft Engines 3
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Presentations g GE Identity Program
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Producing a presentation layout is
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01 Section 01: Introduction Recomme
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Examples are reductions of 11 x 8 1
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Examples are reductions of a 4 5
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The same basic style for text is us
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03 Section 03: Headlines, Text, & T
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Edward Tufte’s book, The Visual D
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Employee Communications Gg Newslett
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Newsletters Contents GE Identity Pr
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*For computer artwork, the followin
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2 HQnews / April 11, 2003 Confessio
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Justifying narrow columns of text c
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Employee Identification g GE Identi
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When designing security badges, fol
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Stationery for North American Busin
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g Robert W. Holmes Vice President G
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A. Address block ——————
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Employee’s Name & Job Title Subco
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Business Communicative Name Certifi
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GE Identity Program 261, Stationery
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Stationery for Corporate Staff g GE
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g Stuart L. Barber Staff Executive
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General Specifications Too tight An
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E-mail Address Andrew.Harman@corpor
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Formatting Stationery in North Amer
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one-third fold line The salutation
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Standard Corporate Envelope The add
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g GE NEWS RELEASE General Electric
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Stationery for Businesses outside N
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g Richard A. Eason Research Directo
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A. Address block ——————
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Employee’s Name & Job Title Subco
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Business Communicative Name Certifi
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Formatting Stationery outside North
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Addressee’s Name Day Month Year P
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Forms& Checks g GE Identity Program
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Understanding the requirements of g
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Predesign Planning Before tackling
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Vertical format 8 1 ⁄2 "x 11" 8 1
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Example 1 g Example 2 Example 3 Exa
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To differentiate and emphasize item
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Consolidating forms by adapting an
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If the amount of information to com
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Forms used by GE’s business partn
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Rule Weights • To structure infor
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The Laser Line may bleed left, but
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Facility Signs Contents GE Identity
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The pylon sign is a three-faced mon
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The monument is a single-faced sign
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The pole sign is a double-faced sig
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The ground sign is identical to the
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The cantilever-mounted wall sign is
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The flush-mounted wall sign is sing
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A graphic signature may be fabricat
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The roof sign is a custom-built sig
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Decals of graphic signatures, the M
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The standard directional sign provi
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Vehicles g These standards apply ge
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Use white as the base color of the
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Note: See the general guidelines on
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g GE Utility & Industrial Service A
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g e g Industrial Haulage 290.10 Bec
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If a tarpaulin is designed to fit a
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g Shelton, Connecticut GE Supply Sh
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Component Names g GE Identity Progr
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As the Company simplifies its organ
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The Communicative Name “GE” In
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Summary Standards &Guidelines g GE
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g Summary of Graphic Signatures GE
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g GE g Spacemaker g We g Medical Sy
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Univers 68 ABCDEFGHIJKLMNOPQRSTUVWX
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g e e e e g Gg Gg Gg Gg e g e e e e
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g a We bring good things to life. e
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WE’VE JUST TOPPED THE TOP COOKTOP
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Grow your kitchen with Gg Spacemake
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New Businesses Name&Trademark Pract
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Joint Ventures Name &Trademark Prac
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e FANUC A good example of the benef
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e g GE Similar benefits accrued whe
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Monogram Laser Line Signature Typog
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Graphic Identifier e FANUC e FANUC
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Acquisitions Name &Trademark Practi
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A primary purpose of the GE Identit
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The acquisitions naming decision tr
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Note: Before permitting an acquisit
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Market Considerations & GE Ownershi
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1 ⁄4 D D 1 ⁄4 D 1 ⁄4 D e Mark
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Once the • design and layout of t
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Company applications Company applic
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Product Literature Advertising g Sp
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Acquisitions Name & Trademark Pract
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g GE We bring good things to life.
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A primary purpose of the GE Identit
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Note: Before an acquisition may ado
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Joint Ventures Name & Trademark Pra
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g GE We bring good things to life.
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Market Considerations & GE Ownershi
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1 ⁄4 D D 1 ⁄4 D 1 ⁄4 D e Mark
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Once the • design and layout of t
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Company applications Company applic
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Product Literature Advertising g Sp
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Licensees Trademark Practices Conte
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In 1987, GE introduced an identity
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1. Do not use the GE graphic system
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Stationery Business forms specific
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Products Packages Gg Spacemaker Gg
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Advertising Exhibits re te feugait
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Dealers& Distributors Trademark &Gr
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Introduction 360.02 As a GE dealer,
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In 1987, GE introduced an identity
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1 ⁄2 D D D D 1 ⁄2 D D g GE Prim
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Five Basic Rules for Dealers & Dist
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Five Basic Rules for Dealers & Dist
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Prova en lada av any ER energi-soar
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Television and Radio Advertising Gu
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Gg Lampa Prova! e Authorized Distri
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e 7 8 * # 0 Authorized Dealer CV 20
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e Mobile Communications Authorized
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Weyburn’s Home Appliances Barnsdo
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g e Correct reproduction Correct re
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Original Equipment Manufacturer (OE
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OEM Shipping Cases & Cartons Origin
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Using the Adobe ® Acrobat ® famil
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Standard Guidel thumbnail navigatio
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last page scroll bar dards&. uideli
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GE Logo Font Contents 382.01 Introd
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field (which includes the outline c
Page 614 and 615: ` shift 1 2 q a When the Monogram i
Page 616 and 617: ` shift 1 2 q a Gg We bring To prod
Page 618 and 619: For artwork only. Use these only wh
Page 620 and 621: g Signature g Signature g Signature
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Page 624 and 625: FAQ : g Basic Standards Frequently
Page 626 and 627: FAQ: Basic Standards, continued 391
Page 628 and 629: FAQ: Advertising & Branding, contin
Page 630 and 631: Reproduction Materials e Contained
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Page 636 and 637: Standards& Guidelines e GE Identity
Page 638 and 639: Products g GE Identity Program The
Page 640 and 641: Follow these general guidelines to
Page 642 and 643: Identification Elements: Primary si
Page 644 and 645: Identification Elements: Compact si
Page 646 and 647: Identification Elements: Special si
Page 648 and 649: Identification Elements: Special si
Page 654 and 655: Original Equipment Manufacturer (OE
Page 656 and 657: Packaging Contents GE Identity Prog
Page 658 and 659: e Supporting Typography Signature T
Page 660 and 661: Packaging Guidelines, continued GE
Page 662 and 663: Featured Typography generic product
Page 666 and 667: e Keep Do not drop Carry-Cool Porta
Page 668 and 669: The examples on this page cannot be
Page 670 and 671: V e r s a t i l e T o a s t i n g e
Page 672 and 673: OEM Packaging Original Equipment Ma
Page 674 and 675: Shipping Cases & Cartons Contents G
Page 676 and 677: e Supporting Typography Signature T
Page 678 and 679: e Signature Typography Featured Typ
Page 680 and 681: g GE Silicones Gesil N 2600 Silicon
Page 682 and 683: e Permanent Split Capacitor g Energ
Page 684 and 685: Shipping Cases & Cartons outside th
Page 686 and 687: Marketing Communications Gg GE Iden
Page 688 and 689: Advertising Contents GE Identity Pr
Page 690 and 691: g g g g GE Aircraft Engines We brin
Page 692 and 693: man at 203 326-4199 r choice in inv
Page 694 and 695: To align the graphic signature with
Page 696 and 697: Graphic signatures should be sized
Page 698 and 699: e Print Advertising Examples F 1 1
Page 700 and 701: Graphic support elements such as ph
Page 702 and 703: Introducing a line of built-in appl
Page 704 and 705: Against light grey backgrounds, the
Page 706 and 707: The minimum 133-line screen require
Page 708 and 709: Outdoor advertisement A ding-free c
Page 710 and 711: e e GE GE Aircraft Engines We bring
Page 712 and 713: These guidelines apply to Yellow Pa
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These guidelines apply to White Pag
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Advertising outside the U.S.A. GE I
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Recruitment Advertising Contents 24
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1/3 2/3 Engineers GE is looking for
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Engineers GE is looking for bright
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A Director of Quality. Leeds Financ
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A Director of Quality. Leeds Financ
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Advertising outside the U.S.A. GE I
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Promotional Brochures Contents GE I
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Use color correctly. • In a graph
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For an explanation of the promotion
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The content of a graphic signature
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When a single photograph or illustr
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A thematic graphic is an image used
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The examples on pages 20 to 25 demo
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Gg Signature Content: Communicative
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When developing the inside of promo
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Literature Product g GE Identity Pr
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These guidelines apply to all produ
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The first step in developing a prod
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The content of a graphic signature
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Information can be emphasized by us
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Product literature covers can appea
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Product literature of different sha
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Specification sheets are developed
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The typefaces used outside a graphi
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Promotional Materials g GE Identity
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In all promotional materials, use a
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Counter card Display header band e
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When preparing direct mail material
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In these direct mail brochures, GE
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When designing T-shirts for promoti
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e GE Aircraft Engines Conditioned t
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01 02 03 Exhibits Contents GE Ident
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02 GE’s most frequent exhibitors
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02 XI. Live Show and Presenters A.
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27. Project Planning with Exhibit S
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77. Final Team Strategy Meeting Att
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Wall panel White Carpet Solid grey
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Zone 1: Brand Identity Zone 2: Prod
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g 1m white graphic signature overla
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g Heading on 2 lines: ITC New Baske
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g GE Plastics x g GE Plastics Secti
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a g GE Appliances a g GE Appliances
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01 02 03 04 Presentations Contents
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again again 01 Which form is best:
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Sequence and Emphasis of Informatio
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Newsletters g These standards apply
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HQ to link with live videoconferenc
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Keep the masthead clear of any symb
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Typeset headlines in ITC New Basker
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HQnews / April 11, 2003 Visiting Ch
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g Virginia Wilson GE Transportation
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g GE Consumer Service Uniform Patch
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Stationery for North American Busin
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A. Address block g 1. Employee’s
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General Specifications Too tight Co
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Contact Numbers E-mail Address Robe
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Stationery for Corporate Staff Cont
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Address block 1. Employee’s name
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Employee’s Name & Title Corporate
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Formatting Stationery in North Amer
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Addressee’s Name Month Day, Year
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Standard Envelope The address is ty
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Airmail Envelope The address is typ
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The address is typed to align with
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Stationery for Businesses outside N
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A. Address block g 1. Employee’s
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General Specifications Typesetting
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Contact Numbers Website Address (Op
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All dimensions are given in millime
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Formatting Stationery outside North
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center line The address is typed to
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Forms & Checks Contents GE Identity
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• Speak in a language your audien
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The word “form” generally shoul
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Horizontal format 11" x 8 1 ⁄2 "
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Example 5 g Example 6 g Beneficiary
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For general information, use 8/8 -p
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The standard format sizes include
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To collect a small amount of inform
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To differentiate and emphasize item
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Typeset the address block in 8/8-po
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Facility Signs g GE Identity Progra
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The guidelines summarized here help
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Graphic Signature To maximize the c
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Graphic Signatures To take advantag
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Graphic Signature To maximize the h
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Graphic Signatures Depending on the
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Follow this procedure to order faci
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Vehicles Contents GE Identity Progr
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Use black or an appropriate color i
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g v GE Motors Tractor-Trailers, con
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gGE Computer Service g GE Computer
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e g e In-Plant Vehicles 290.09 Beca
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g e Heavy Construction Equipment 29
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affiliate an independent legal enti
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gletters /curlicues Laser Line the
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signature content the message conta
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GE - Billy Blue Communication Design

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