GE - Billy Blue Communication Design

Although the guidelines that apply to the
identification of domestic products also apply
to products for sale outside the U.S.A.,
there are some distinctions:
• Whenever possible, use a graphic signature or
the Monogram alone on the most visible side
or surface of the product to be exported by U.S.
components and overseas affiliates licensed to
use the primary GE trademarks. An asterisk and
trademark protection statement are not needed.
• The Monogram alone may be used to supplement
a graphic signature or as the primary
identification if used with the affiliate mark
(joint marks). An asterisk and trademark
protection statement are not needed.
• Indicate the country of origin (the country
where the product was manufactured) on all
exported products. If there is a specific reason
to omit the country of origin, consult your
legal counsel, because an indication of origin
is a legal requirement in many countries.
In exceptional situations, GE components may
use “General Electric Company” or “General
Electric” instead of a trademark to identify their
products. Affiliates are not authorized to use the
Company name instead of a trademark.
Products outside the U.S.A. 210.90
Rating, Instruction, and Information Plates
outside the U.S.A.
Even though rating, instruction, and information
plates are attached to products identified
elsewhere with the primary GE trademarks, a
graphic signature with the Monogram or joint
marks (or the Monogram or joint marks alone)
must be placed at the top of the plate followed
by an asterisk and one of the Form 1 standard
trademark protection notation statements, as
shown in document 121, Primary Trademarks &
Service Marks, page 06.
If the function, design, or size of a product
precludes the use of a rating plate, place the
asterisk and trademark protection notice on the
product packaging. This is the only instance
where the statement is not required directly on
the product.
GE Identity Program 210, Products GE Identity Website: www.ge.com/identity