GE - Billy Blue Communication Design

Contact
Numbers
E-mail Address Robert.Holmes@plastics.ge.com
Website Address
(Optional)
Contact numbers
• appear on one line, provided the length of the
typeset line does not exceed
- on business cards
· without certification, 2 7 ⁄8 inches (73mm)
· with certification, approximately 2 inches
(51mm) or less, depending on the width of the
certification
- on letterheads, 2 1 ⁄4 inches (57mm)
• are typeset in 8/10-point Univers 48 to match
the correct example on page 20. A comma
and a word space separate consecutive contact
numbers on one line.
413 838-5453
In the U.S.A., the telephone area code is typeset
without parentheses, a word space separates the
area code from the prefix, and a hyphen separates
the prefix from the last four digits.
47-1-741-9911
In other countries, the telephone number is
typeset according to local conventions.
The employee’s e-mail address is typeset in
8/9-point Univers 48 to match the correct
example on page 20. Capital and lowercase letters
are used for the employee’s name, but only
lowercase letters are used for the balance of the
address. Word spaces are not used. Since the
unique form of an e-mail address clearly identifies
it to anyone who can use it, no label precedes
the e-mail address.
Robert.Holmes@plastics.ge.com, www.ge.com/plastics
The pertinent website address, if used, is typeset in
8/9-point Univers 48 to match the correct example
on page 20. All lowercase letters with no word
spaces are used for the website address. Since the
unique form of a website address clearly identifies it
to anyone who can use it, no label precedes the address.
Typesetting Specifications
for Stationery for North American Businesses,
continued
DC: 234-2464
GE Identity Program 261, Stationery for North American Businesses GE Identity Website: www.ge.com/identity
261.22
The Dial Comm number is preceded by only
“DC:” and a word space, and a hyphen separates
the prefix from the last four digits.
Fax: 44-81-846-9844, DC Fax: 123-9844
The facsimile number is preceded by “Fax:”
and a word space, and it is typeset like the
telephone number. If a Dial Comm facsimile
number is required, it is preceded by “DC Fax:”.
Pager: 413 838-2123
Other required contact numbers are preceded
by “Pager:”, “Cell:”, or “Home:”, as appropriate,
and a word space, and they are typeset like the
telephone number.
One Plastics Ave., Pittsfield, MA 02101
413 838-5453, DC: 299-5453, Fax: 413 838-5455
The first line of contact numbers is placed flush
left below the delivery address, separated by an
additional 1 point of line space, as shown above.
On letterheads, the e-mail address is placed flush
left below the last line of communication
numbers, with no additional line spacing.
On business cards, the e-mail address may be
placed either
• if there is enough space, on it own line, below the
last line of communication numbers
• if space is limited, as the last entry in the last line
of communication numbers (Note: In this case,
a comma and a word space separate the previous
entry from the e-mail address.)
The website address is placed on the same line as
the e-mail address, separated from it by a comma
and a word space. As an option on letterheads,
it may be placed on its own line and separated by
a one-half line space.
continued