GE - Billy Blue Communication Design

Rule Weights
• To structure information, use l ⁄2 - point horizontal
and vertical rules
• For emphasis, use heavier 1 1 ⁄2 - point rules.
Horizontal & Vertical Spacing
•Space horizontal rules according to the appropriate
measurement system, described in the
general specifications on the previous page.
• Use vertical rules to divide columns of
information:
- Size the column width to accommodate the
requested information. (Note: Using this
method, if column widths are similar in size,
make them the same.)
- Do not use vertical rules at the far left or right
edges of a check.
-Connect the bottom of each vertical rule to a
horizontal rule. Do not connect the tops
of vertical rules to horizontal rules; instead, align
the top of each vertical rule with the top of the
capital letter in the first line of the typography.
Use l ⁄6 -inch horizontal bars for additional structure
and emphasis. Reverse any typography from
these bars, placing it 3 points from the left edge
of the bar.
Typography & Text Placement
Use only Univers Condensed in checks.
• For general information, use 8/8-point Univers 47.
• For emphasis, use 8/8-point Univers 67.
• To deemphasize information, use 6/6-point
Univers 47.
• For the monetary symbol (for example, $ or £), use
16-point Univers 67, placed flush left 3 points
above the horizontal rule for the check amount.
Place the baseline of check typography 8 points
below or 3 points above a horizontal rule.
Place check typography 3 points to the right of a
vertical rule and end the top of the vertical rule
at the top of the capital letter.
Whenever possible, align typography with other
typography and layout elements.
Guidelines for Checks,
continued
Margins
GE Identity Program 270, Forms & Checks GE Identity Website: www.ge.com/identity
270.18
When possible, maintain the following minimum
margins:
• above the signature Monogram, 1 ⁄4 the diameter of
the Monogram
• at the sides and bottom of the check, 1 ⁄8 inch
Security Pattern
To ensure confidentiality, use an envelope
security pattern consisting of a field of repeated
dots. Reproduce the pattern in positive
or negative form on the inside or outside
of envelopes used for checks.
Dynamic Monogram
Use the Dynamic Monogram in the background
of checks according to the standards and guidelines
in document 134, Dynamic Monogram.
Colors
• For the primary color on all checks, use black.
• To highlight important information (such as the
imprinted serial number), use Laser Red.
• To differentiate or emphasize areas, use a 10 percent
black screen.
• In the Dynamic Monogram, use any appropriate
color (Note: Normally, the letters/curlicues are
reproduced lighter than the field. When opposing
tone progressions are used, it is permissible
for a small part of the top portion of the curlicues
to be darker than the field, as shown in the
examples on pages 19 and 20.)
• For the paper stock, use white.
Notes:
• The Laser Line is the only element of the
graphic signature that may be reproduced in red.
Do not use red in the signature Monogram or
any signature typography.
•To maintain distinction in the Laser Line, do not
use Laser Red in other fine lines.