GE - Billy Blue Communication Design

Examples are reductions
of 11 x 8 1 ⁄2 - inch formats.
Customer Focus Magazine
Subheads: Univers 68, text: 14-point ITC New Baskerville
03
Marketing
• EDI and GE Plastics
– Upwards of 60 customers are tied into GEP’s EDI system – a look at how and why it works.
• EDI and GE Lighting
– The customers are demanding it and GE Lighting is delivering – a look at their EDI system.
• Pumping new life into an old market
– GE Plastics and GE Motors link up to solve a common problem and create sales for both.
Service
• GE “Action Center” in action
– GE Mortgage Insurance is providing unsurpassed service to customers.
• AIM for Excellence year-end winner
– ED&C earns $25,000 grand prize.
• GE Aircraft Engines’ Quality Ambassadors
– GEAE employees visit the customers to spread the quality and service message back home
Selling
• Laptops in Louisville
– GE Appliances is increasing field sales productivity through the use of portable computers.
• GEIS “is it” for Coke
– An on-site project manager is the secret formula in GE Information Service’s success
with Coca-Cola in Atlanta.
Section 03: Headlines, Text, & Tables
Text Style for Print Presentations
GE Identity Program 248, Presentations GE Identity Website: www.ge.com/identity
25
248.03.02
Body Copy
Use ITC New Baskerville, sized by
this method:
• Determine the size required for
the page with the most text.
• Use that size for all body text in the
presentation.
Note: To maintain easy readability,
do not use a size smaller than 10
points or larger than 16 points for
body text. The recommended size
is 12 to 14 points.
Subheads & Highlights
• For first-level subheads and highlights,
use Univers 68* in the same size
as the body text. Do not box or
underline highlights.
• For second-level subheads, use ITC
New Baskerville Italic.
Page Numbers & Footnotes
Use ITC New Baskerville, 2 points
smaller than the body text.
*For names used in computer typesetting,
see the footnote on page 01.03.