GE - Billy Blue Communication Design

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The typefaces used outside a graphic signature are selected from the ITC New Baskerville series for headlines and text and from the Univers series for accents such as captions and folios. For more information on the use and specification of program typography, see document 133, Typography. Tabular matter may be typeset in either ITC New Baskerville or Univers. g Table I. Summary Comparison GE Aircraft Engines General Electric Company 1 Neumann Way, Cincinnati, OH 45214 Mk 73 Mod 4 Mk 82/Mk 200 Mount weight 7600 lb (3447 kg) 2800 lb (1270 kg) Antenna aperture 7.5 ft (2.3 m) 7.5 ft (2.3 m) Control weight 2100 lb (953 kg) 1600 lb (729 kg) Peak power 63 kVA pf 0.86 37 kVA pf 0.74 Average power ~30 kVA, 60 Hz + 400 Hz 24.5 kVA pf 0.38, 6 Hz + 400 Hz ORTS No Yes Gyros A.c. (heated)* D.c. (heater-less) Brakes Hydraulic Electric Horizon search rate 57º/s 72º/s Reliability (calculated) 950 hr MTBF,* 2 hr MTTR 2,000 hr MRBF, 2 hr MTTR Gyro block Long lines to electronics* Includes electronics Data readouts ±1 min ±1 min Slipring 259 rings* 145 rings Acceleration 2 rad/s 2 in limited wind 2.5 rad/s 2 in max. wind Tracking torque Not adequate for max. wind and ice Adequate for max. wind and ice Secant & limit function Potentiometers Electronic Rate Accuracy 0.5 mrad/s or 1% of local rate value Maintenance skill level FTM1 FTM3 Field adjustments Servo and gyro* None *AEGIS-developed improvements have been incorporated into the Mk 73 Mod 2 and Mk 73 Mod 5 designs. Specification Sheets, continued GE Identity Program 244, Product Literature GE Identity Website: www.ge.com/identity MCB-2 2/85-500 Printed in USA e General Electric Company Louisville, KY 40225 GE Washers GE Appliances 244.52 On the back of every General Electric washer you’ll find the green dot of quality. It is applied only after critical washer components and circuits are thoroughly checked for quality and performance. Its your assurance that your new General Electric Home Laundry appliance has passed every test for Quality Operation. 1. Simple convenient controls. 2. Rear self-leveling legs. 3. Durable porcelain-enamel finish top, tub, lid and basket. 4. Rugged GE transmission. Has all metal gears. No plastic or stamped gears. 5. Perforated wash basket—A special programmed hole pattern helps provide effective removal of soils and detergent scum. 6. Heavy duty GE motor. Never needs lubrication. 7. Turbo-type pump. Wide (1/2”) impeller clearance eliminates the need for pump guards. Runs at full speed, regardless of wash cycle or speed selection. 8. Balance load control. “No springs” cable suspension system allows unbalanced loads to be washed and rinsed without machine stopping. No off balance switches or buzzers. Drawing does not reflect new Spotscrubber System on models WWA8600G and WWA8500G. Automatic Washer Feature Selection FEATURES: WWA8600G WWA8500G WWA8350G WWA8320G WWA8310G WWA8300G WWA7070G WWA7050G WWA5800G Mini-Basket tub • • • • • Potscrubber • • Bleach Dispenser • • • • • Fabric Softener Dispenser • • • • Capacity Extra Large Extra Large Extra Large Extra Large Extra Large Extra Large Large Large Large Wash/Spin Speeds 4 Programmed 3 3 2 2 1 3 2 1 Wash/Rinse Temp. Comb. 4 4 4 4 3 3 3 3 3 Mini-Quick cycle • • • • Reg. Cycle w/Extra Rinse • • Knits Cycle • • • • • • • Permanent Press Cycle• • • • • • • • • • Extra Rinse Cycle • Filter-Flo® system • • • • • • • • • Water Level Options Variable Variable Variable 4 3 4 Variable 3 4 Activated Soak Cycle • • • • • • • • • Approx. Ship. Wt. (lbs.) 238 238 234 231 225 220 228 224 222 Dimensions (HxWxD) in inches 43 1 ⁄2 x27x25 43 1 ⁄2 x27x25 43 1 ⁄2 x27x25 43 1 ⁄2 x27x25 43 1 ⁄2 x27x25 43 1 ⁄2 x27x25 43 1 ⁄2 x27x25 43 1 ⁄2 x27x25 43 1 ⁄2 x27x25 Colors Available WH, AD, DS, SL WH, AD, DS, SL WH, HA, DS, WH, AD, DS WH, AD WH, AD, DS WH, AD, DS, WH, AD, DS WH, AD SL, AD SL, HA Before purchasing these appliances, read important energy cost efficiency information available from your retailer. Customer Information Installation must conform with all governing codes and ordinance requirements. See complete instructions packed with washer. Electric Requirements 115V, 600Hz. An individual, properly grounded, 15-amp, branch circuit is required. UL Good Housekeeping
Use & Care Guides are developed according to the guidelines for product literature on pages 02 and 03. To standardize the titling of these brochures, follow these guidelines: • The phrase “Use & Care Guide” is reversed from a bar at the bottom of the cover or front panel. • The model number is reversed from a bar at the top of the cover or front panel. • The graphic signature contains the name of the product. g The price category of the products determines how the guides are reproduced. • For low-end or mediumrange products, use black and white only. • For high-end products, use two colors. • For premium products, use four-color process. Model: LBI-31598B CF 2000 CarFone Cellular Mobile-Telephone Record Serial Number: According to some state laws, and in the event service should be required, you mary need both Model and Serial Numbers. Please record the Serial Number (located on the bottom of the unit) in the space below. Serial Number __________________________________________ Read Instructions Before Using. Retain This Guide for Future References. Use & Care Guide e Use & Care Guides Model: LBI-31598B Use & Care Guide GE Identity Program 244, Product Literature GE Identity Website: www.ge.com/identity 244.60 CF 2000 CarFone Cellular Mobile-Telephone Record Serial Number: According to some state laws, and in the event service should be required, you mary need both Model and Serial Numbers. Please record the Serial Number (located on the bottom of the unit) in the space below. Serial Number __________________________________________ Read Instructions Before Using. Retain This Guide for Future References.
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Standards& Guidelines e GE Identity
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Basic Standards e GE Identity Progr
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To: GE Identity Program participant
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What is the GE Identity Program? 11
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Who is included in the GE Identity
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field (which includes outline circl
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g positive Monogram e reverse Monog
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Trademark Practices & Protections G
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Definitions trademark or service ma
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Design Marks In all applications, u
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These guidelines apply to affiliate
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For examples of resellers’ use of
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Suppliers Suppliers of materials, e
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Secondary Trademarks & Service Mark
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g 2nd’ryMarq g 2nd’ryMarq 2nd
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Select secondary word marks accordi
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In copy, use secondary word marks a
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Trade Names, Trademarks, &theGE Ide
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Appendices, continued Appendix B: C
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I. Requirements A. General All GE b
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III. Responsibilities of leaders A.
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III. Responsibilities of leaders, c
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III. Responsibilities of leaders, c
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I. General A. All created or acquir
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III. Trademarks: Created or acquire
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I. General II.Trade name A. All joi
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III. Identification alternatives fo
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V. Summary of requirements for join
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II. Third-party license review fact
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Graphic Signatures g GE Identity Pr
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Graphic Signature General Guideline
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Grow your kitchen with Gg Spacemake
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g g g GE Plastics Spacemaker We bri
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g g g g g g g GE Transportation Sys
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g g g GE Typography GE Typography G
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To construct the primary signature
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To construct the compact signature
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To construct the vertical signature
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Use the special signatures only in
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Gg Gg Gg Idling with others? Get th
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ITC New Baskerville Italic ABCDEFGH
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g g g g Profile We bring good thing
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g g g g g Signature Typography As s
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GE Plastics GE PLASTICS We bring go
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g 2nd’ryMarq g 2nd’ryMarq 2nd
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Color These guidelines apply to the
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Laser Red* Platinum Grey* *When mat
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g g g g We bring good things to lif
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e e e e Gg We bring good things to
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e g e g Gg We bring good things to
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e g Gg We bring good things to life
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e g Gg e g We bring good things to
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Typography g GE Identity Program Pr
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The Univers series of typefaces has
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The ITC New Baskerville series of t
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Dynamic Monogram Contents GE Identi
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When using this version, follow the
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When using this version, follow the
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Horizontal Left-Bleeding Dynamic Mo
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When using any of the bar versions
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Gg e GE Typography Dynamic Monogram
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e g GE Typography Dynamic Monogram
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Application Standards Gg GE Identit
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Products Contents GE Identity Progr
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e g 2nd’ryMarq g 2nd’ryMarq 2nd
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Identification Elements: Primary si
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Identification Elements: Vertical s
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Identification Elements: Compact si
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Identification Elements: Monogram o
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e Product Examples 210.19 Diesel-El
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Although the guidelines that apply
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Packaging g GE Identity Program The
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g Signature Typography Featured Typ
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e Supporting Typography Signature T
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e Signature Typography Featured Typ
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This example demonstrates the use o
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g GE Plastics NorylThermoplastic Re
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e MPI g MPI TM Hand Held 2-Way Radi
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e Rangr Mobile Radio Rangr Mobile R
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Packaging outside the U.S.A. Packag
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Shipping Cases&Cartons g GE Identit
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g Signature Typography Featured Typ
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Featured Typography generic product
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g Refrigerator The examples on this
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g Silicone Auto Product 12 Tubes pa
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OEM Shipping Cases & Cartons Origin
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Advertising g GE Identity Program T
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The advertising standards consist o
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2. Use the structure of the adverti
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Why we take Print Advertising Examp
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e GE Medical Systems We bring good
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T 7 0 0 6500 HOURS. In the most dem
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When the advertising format is narr
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For headlines and text, any typefac
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In short headlines, ITC New Baskerv
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Against colored backgrounds, graphi
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Laser Red and the minimum 133-line
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e GE Aircraft Engines We bring good
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e e e e We bring good things to lif
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g Yellow Pages Advertising Examples
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1. 2. 3. 4. 5. 6. GE COMPANY PRODUC
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Recruitment Advertising g GE Identi
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Engineers GE is looking for imagina
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Engineers GE is looking for brillia
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Engineers GE is looking for imagina
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Sales Support Professionals Experts
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Although no two GE recruitment adve
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Promotional Brochures g GE Identity
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Use a grid. A grid is an underlying
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The first step in developing a prom
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A 4 B 4 g e e CAA GE Center for Adv
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The examples on pages 08 to 11 demo
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When multiple photographs or illust
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This example demonstrates the third
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e GE Signa The MR Reference Point S
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e Signature Content: Communicative
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On the back of promotional brochure
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Product Literature Contents GE Iden
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Use color correctly. • In a graph
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For an explanation of the product l
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When it is necessary to emphasize,
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When multiple photographs or illust
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When developing the inside of produ
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On the back of product brochures, a
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When a large number of specificatio
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Use & Care Guides are developed acc
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Promotional Materials Contents GE I
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Poster e e Appliances Sale! Product
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These guidelines cover a wide range
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e GE GE Capital Fleet Services Cell
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When developing novelties to promot
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• Do not use - group, division, d
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Exhibits g GE Identity Program The
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History The GE exhibit program was
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01 Section 01: Overview Typical Exh
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01 Section 01: Overview Typical Exh
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For assistance executing a GE exhib
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The project scheduling outline at t
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1. Budget Review 2. Establish annua
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53. Live Show and Presenters 54. De
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The GE exhibit program is built on
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Standard header background colors g
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03 Zone 1: Brand Identity • Zone
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g GE Medical Systems 39"x 39" 39"x
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g Heading on 2 lines: ITC New Baske
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5m (195") a g GE Aircraft Engines 3
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Presentations g GE Identity Program
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Producing a presentation layout is
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01 Section 01: Introduction Recomme
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Examples are reductions of 11 x 8 1
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Examples are reductions of a 4 5
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The same basic style for text is us
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03 Section 03: Headlines, Text, & T
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Edward Tufte’s book, The Visual D
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Employee Communications Gg Newslett
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Newsletters Contents GE Identity Pr
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*For computer artwork, the followin
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2 HQnews / April 11, 2003 Confessio
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Justifying narrow columns of text c
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Employee Identification g GE Identi
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When designing security badges, fol
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Stationery for North American Busin
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g Robert W. Holmes Vice President G
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A. Address block ——————
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Employee’s Name & Job Title Subco
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Business Communicative Name Certifi
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GE Identity Program 261, Stationery
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Stationery for Corporate Staff g GE
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g Stuart L. Barber Staff Executive
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General Specifications Too tight An
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E-mail Address Andrew.Harman@corpor
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Formatting Stationery in North Amer
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one-third fold line The salutation
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Standard Corporate Envelope The add
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g GE NEWS RELEASE General Electric
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Stationery for Businesses outside N
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g Richard A. Eason Research Directo
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A. Address block ——————
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Employee’s Name & Job Title Subco
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Business Communicative Name Certifi
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Formatting Stationery outside North
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Addressee’s Name Day Month Year P
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Forms& Checks g GE Identity Program
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Understanding the requirements of g
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Predesign Planning Before tackling
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Vertical format 8 1 ⁄2 "x 11" 8 1
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Example 1 g Example 2 Example 3 Exa
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To differentiate and emphasize item
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Consolidating forms by adapting an
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If the amount of information to com
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Forms used by GE’s business partn
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Rule Weights • To structure infor
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The Laser Line may bleed left, but
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Facility Signs Contents GE Identity
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The pylon sign is a three-faced mon
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The monument is a single-faced sign
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The pole sign is a double-faced sig
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The ground sign is identical to the
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The cantilever-mounted wall sign is
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The flush-mounted wall sign is sing
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A graphic signature may be fabricat
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The roof sign is a custom-built sig
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Decals of graphic signatures, the M
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The standard directional sign provi
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Vehicles g These standards apply ge
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Use white as the base color of the
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Note: See the general guidelines on
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g GE Utility & Industrial Service A
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g e g Industrial Haulage 290.10 Bec
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If a tarpaulin is designed to fit a
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g Shelton, Connecticut GE Supply Sh
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Component Names g GE Identity Progr
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As the Company simplifies its organ
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The Communicative Name “GE” In
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Summary Standards &Guidelines g GE
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g Summary of Graphic Signatures GE
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g GE g Spacemaker g We g Medical Sy
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Univers 68 ABCDEFGHIJKLMNOPQRSTUVWX
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g e e e e g Gg Gg Gg Gg e g e e e e
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g a We bring good things to life. e
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WE’VE JUST TOPPED THE TOP COOKTOP
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Grow your kitchen with Gg Spacemake
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New Businesses Name&Trademark Pract
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Joint Ventures Name &Trademark Prac
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e FANUC A good example of the benef
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e g GE Similar benefits accrued whe
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Monogram Laser Line Signature Typog
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Graphic Identifier e FANUC e FANUC
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Acquisitions Name &Trademark Practi
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A primary purpose of the GE Identit
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The acquisitions naming decision tr
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Note: Before permitting an acquisit
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Market Considerations & GE Ownershi
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1 ⁄4 D D 1 ⁄4 D 1 ⁄4 D e Mark
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Once the • design and layout of t
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Company applications Company applic
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Product Literature Advertising g Sp
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Acquisitions Name & Trademark Pract
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g GE We bring good things to life.
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A primary purpose of the GE Identit
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Note: Before an acquisition may ado
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Joint Ventures Name & Trademark Pra
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g GE We bring good things to life.
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Market Considerations & GE Ownershi
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1 ⁄4 D D 1 ⁄4 D 1 ⁄4 D e Mark
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Once the • design and layout of t
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Company applications Company applic
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Product Literature Advertising g Sp
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Licensees Trademark Practices Conte
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In 1987, GE introduced an identity
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1. Do not use the GE graphic system
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Stationery Business forms specific
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Products Packages Gg Spacemaker Gg
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Advertising Exhibits re te feugait
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Dealers& Distributors Trademark &Gr
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Introduction 360.02 As a GE dealer,
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In 1987, GE introduced an identity
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1 ⁄2 D D D D 1 ⁄2 D D g GE Prim
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Five Basic Rules for Dealers & Dist
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Five Basic Rules for Dealers & Dist
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Prova en lada av any ER energi-soar
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Television and Radio Advertising Gu
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Gg Lampa Prova! e Authorized Distri
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e 7 8 * # 0 Authorized Dealer CV 20
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e Mobile Communications Authorized
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Weyburn’s Home Appliances Barnsdo
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g e Correct reproduction Correct re
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Original Equipment Manufacturer (OE
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OEM Shipping Cases & Cartons Origin
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Using the Adobe ® Acrobat ® famil
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Standard Guidel thumbnail navigatio
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last page scroll bar dards&. uideli
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GE Logo Font Contents 382.01 Introd
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field (which includes the outline c
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` shift 1 2 q a When the Monogram i
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` shift 1 2 q a Gg We bring To prod
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For artwork only. Use these only wh
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g Signature g Signature g Signature
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g g g g Signature Typography Signat
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FAQ : g Basic Standards Frequently
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FAQ: Basic Standards, continued 391
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FAQ: Advertising & Branding, contin
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Reproduction Materials e Contained
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16 15 14 13 12 11 10 9 8 7 6 5 4 3
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16 15 14 13 12 11 10 9 8 7 6 5 4 3
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Standards& Guidelines e GE Identity
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Products g GE Identity Program The
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Follow these general guidelines to
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Identification Elements: Primary si
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Identification Elements: Special si
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Identification Elements: Special si
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Original Equipment Manufacturer (OE
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Packaging Contents GE Identity Prog
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Packaging Guidelines, continued GE
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Featured Typography generic product
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e e e The Home Pro Line Silicone II
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e Keep Do not drop Carry-Cool Porta
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The examples on this page cannot be
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V e r s a t i l e T o a s t i n g e
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OEM Packaging Original Equipment Ma
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Shipping Cases & Cartons Contents G
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e Signature Typography Featured Typ
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g GE Silicones Gesil N 2600 Silicon
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e Permanent Split Capacitor g Energ
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Shipping Cases & Cartons outside th
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Marketing Communications Gg GE Iden
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Advertising Contents GE Identity Pr
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g g g g GE Aircraft Engines We brin
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man at 203 326-4199 r choice in inv
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To align the graphic signature with
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Graphic signatures should be sized
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e Print Advertising Examples F 1 1
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Graphic support elements such as ph
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Introducing a line of built-in appl
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Against light grey backgrounds, the
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The minimum 133-line screen require
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Outdoor advertisement A ding-free c
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e e GE GE Aircraft Engines We bring
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These guidelines apply to Yellow Pa
Page 714 and 715: These guidelines apply to White Pag
Page 716 and 717: Advertising outside the U.S.A. GE I
Page 718 and 719: Recruitment Advertising Contents 24
Page 720 and 721: 1/3 2/3 Engineers GE is looking for
Page 722 and 723: Engineers GE is looking for bright
Page 724 and 725: A Director of Quality. Leeds Financ
Page 726 and 727: A Director of Quality. Leeds Financ
Page 728 and 729: Advertising outside the U.S.A. GE I
Page 730 and 731: Promotional Brochures Contents GE I
Page 732 and 733: Use color correctly. • In a graph
Page 734 and 735: For an explanation of the promotion
Page 736 and 737: The content of a graphic signature
Page 738 and 739: When a single photograph or illustr
Page 740 and 741: A thematic graphic is an image used
Page 742 and 743: The examples on pages 20 to 25 demo
Page 744 and 745: Gg Signature Content: Communicative
Page 746 and 747: When developing the inside of promo
Page 748 and 749: Literature Product g GE Identity Pr
Page 750 and 751: These guidelines apply to all produ
Page 752 and 753: The first step in developing a prod
Page 754 and 755: The content of a graphic signature
Page 756 and 757: Information can be emphasized by us
Page 758 and 759: Product literature covers can appea
Page 760 and 761: Product literature of different sha
Page 762 and 763: Specification sheets are developed
Page 766 and 767: Promotional Materials g GE Identity
Page 768 and 769: In all promotional materials, use a
Page 770 and 771: Counter card Display header band e
Page 772 and 773: When preparing direct mail material
Page 774 and 775: In these direct mail brochures, GE
Page 776 and 777: When designing T-shirts for promoti
Page 778 and 779: e GE Aircraft Engines Conditioned t
Page 780 and 781: 01 02 03 Exhibits Contents GE Ident
Page 782 and 783: 01 Section 01: Overview Typical Exh
Page 788 and 789: 02 GE’s most frequent exhibitors
Page 790 and 791: 02 XI. Live Show and Presenters A.
Page 792 and 793: 27. Project Planning with Exhibit S
Page 794 and 795: 77. Final Team Strategy Meeting Att
Page 796 and 797: Wall panel White Carpet Solid grey
Page 798 and 799: Zone 1: Brand Identity Zone 2: Prod
Page 800 and 801: g 1m white graphic signature overla
Page 802 and 803: g Heading on 2 lines: ITC New Baske
Page 804 and 805: g GE Plastics x g GE Plastics Secti
Page 806 and 807: a g GE Appliances a g GE Appliances
Page 808 and 809: 01 02 03 04 Presentations Contents
Page 810 and 811: again again 01 Which form is best:
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Newsletters g These standards apply
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HQ to link with live videoconferenc
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Keep the masthead clear of any symb
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Typeset headlines in ITC New Basker
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HQnews / April 11, 2003 Visiting Ch
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g Virginia Wilson GE Transportation
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g GE Consumer Service Uniform Patch
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Stationery for North American Busin
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A. Address block g 1. Employee’s
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General Specifications Too tight Co
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Contact Numbers E-mail Address Robe
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Stationery for Corporate Staff Cont
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Address block 1. Employee’s name
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Employee’s Name & Title Corporate
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Formatting Stationery in North Amer
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Addressee’s Name Month Day, Year
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Standard Envelope The address is ty
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Airmail Envelope The address is typ
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The address is typed to align with
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Stationery for Businesses outside N
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A. Address block g 1. Employee’s
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General Specifications Typesetting
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Contact Numbers Website Address (Op
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All dimensions are given in millime
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Formatting Stationery outside North
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center line The address is typed to
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Forms & Checks Contents GE Identity
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• Speak in a language your audien
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The word “form” generally shoul
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Horizontal format 11" x 8 1 ⁄2 "
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Example 5 g Example 6 g Beneficiary
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For general information, use 8/8 -p
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The standard format sizes include
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To collect a small amount of inform
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To differentiate and emphasize item
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Typeset the address block in 8/8-po
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Facility Signs g GE Identity Progra
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The guidelines summarized here help
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Graphic Signature To maximize the c
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Graphic Signatures To take advantag
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Graphic Signature To maximize the h
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Graphic Signatures Depending on the
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Follow this procedure to order faci
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Vehicles Contents GE Identity Progr
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Use black or an appropriate color i
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g v GE Motors Tractor-Trailers, con
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gGE Computer Service g GE Computer
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e g e In-Plant Vehicles 290.09 Beca
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g e Heavy Construction Equipment 29
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affiliate an independent legal enti
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gletters /curlicues Laser Line the
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signature content the message conta
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GE - Billy Blue Communication Design

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