GE - Billy Blue Communication Design

Examples are reductions
of 11 x 8 1 ⁄2 - inch formats.
Major Marketing Areas
Marketing area Northeast Upper Midwest
Major grades • Fine • Fine
produced • Specialties • Bulk
Characteristics • Many old narrow • Many old narrow
of installed machines with old machines with old
equipment base drive systems drive systems
• Strong presence
Subheads: Univers 48, text: 16-point Univers 68
Subheads and text: 16-point Univers 68
03
Assessment of Fair Excellent
opportunity • While there are many • This area has ranked
for revamps machines with old drive consistency the highest
systems in this area, in terms of machine
many will be shut down revamp dollars spent
and shipped overseas per ton produced
rather than revamped
Strategy • Using ABC for prospecting, • ABC team has the area
implications concentrate on smaller, well covered and is
maintenance-driven vigorously pursuing all
revamps and offer flexible opportunities
financing terms to • Field skill resources are
cash-strapped customers presently adequate
More X-company users than GE users are dissatisfied
with their OEM as a parts supplier
Satisfaction with current parts suppliers
by users who solo-source from OEM only
Parts Supplier Extremely or Somewhat Not too or not
very satisfied satisfied at all satisfied
Part 1 GE only 27% 64% 9%
X only 33% 53% 13%
Part 2 GE only 31% 59% 11%
X only 29% 54% 17%
Part 3 GE only 36% 55% 10%
X only 33% 49% 19%
Part 4 GE only 29% 66% 6%
X only 34% 53% 13%
Part 5 GE only 32% 56% 13%
X only 36% 48% 16%
Section 03: Headlines, Text, & Tables
Table Style
for Overhead Transparencies
GE Identity Program 248, Presentations GE Identity Website: www.ge.com/identity
248.03.11
For tables in overhead presentations,
use Univers or Univers Condensed
in the largest practical size. Use the
same typeface and size for all tables
in the presentation.
Overhead presentations work best
when they are simple summaries of
the information in a corresponding
print presentation. To achieve this
simplicity while accommodating
the information required in a print
presentation table, you may need to
• restructure or reorient the table
• edit the copy
• use more than one transparency
(See “Build Style for Overhead
Transparencies,” page 03.13.)
The example at the upper left
breaks the print version of the
table (shown on page 03.10) into
two overhead transparencies (only
the first is shown here) and
changes the orientation of the
table from horizontal to vertical.
The example at the lower left simplifies
the print table by combining
some of the satisfaction categories.
Note: These examples are not
required approaches. They merely
demonstrate two of the possibilities
for presenting summaries of
complex information.