GE - Billy Blue Communication Design

g e
Correct reproduction
of the positive Monogram
The Monogram is an original hand-lettered design
which may never be redrawn or altered in any way.
For correct and consistent display of this trademark,
always use official reproduction materials.
Never reproduce the signature Monogram
from second-generation photostats or other
unauthorized copies.
Correct reproduction
of the reverse Monogram
e g
Incorrect reproduction
of the reverse Monogram
Incorrect reproduction
of the positive Monogram
Always reproduce the
Monogram so the letters/
curlicues are lighter than
the field, as shown in the
correct examples above.
The Letters/curlicues are
never darker than the field.
Reproduction Guidelines & Materials 350.60
The following reproduction materials are
available from the GE Identity Website to all
licensees of the GE trademarks and their
suppliers:
• for computer artwork, fonts for Macintosh ®
computers and Windows ® operating systems,
including
- GE Logo Font, including all versions of the
· signature Monogram
· Dynamic Monogram
· linear Dynamic Monogram
(For information on using this computer font,
see document 382, GE Logo Font.)
- GE Identity Program typefaces, including
· Univers ® and Univers Condensed
· ITC New Baskerville
(For more information on program typography,
see document 133, Typography.)
• for manual enlargement, grid drawings (document
540, Signature Monogram Grid Drawings),
for use in large-scale hand-painted applications
(such as water towers, storage tanks, and
billboards), including the signature Monogram
in both
- positive
- reverse
Macintosh is a trademark of Apple Computer, Inc., registered in the U.S. and other countries.
Windows is a registered trademark of Microsoft Corporation in the United States and/or
other countries. Univers is a registered trademark of Heidelberger Druckmaschinen AG.
ITC New Baskerville is a trademark of International Typeface Corporation.
GE Identity Program 350, Licensees Trademark Practices GE Identity Website: www.ge.com/identity