GE - Billy Blue Communication Design

A. Address block
g
1. Employee’s name ————————— Robert W. Holmes
2. Job title ———————————— Vice President
g
GE Plastics
3. Subcomponent name (optional) ———— Plastics Technology Division
4. Business legal name (required) ———— General Electric Company Robert W. Holmes
5. Delivery address ————————— P.O. Box 4321, 1234 W. Longestname Vice Ave., President Pittsfield, MA 02101-4321
6. Contact numbers ————————— 413 838-5453, DC: 299-5453, Fax: 413 838-5455, DC Fax: 299-5455
7. E-mail and (optional) website addresses — Robert.Holmes@plastics.ge.com, www.ge.com/plastics
Plastics Technology Division
General Electric Company
Number of lines in address block:
One Plastics Ave., Pittsfield, MA 02101
Preferred: 7, as shown at right
Maximum: 8
413 838-5453, DC: 299-5453, Fax: 413 838-5455
Robert.Holmes@plastics.ge.com
A. Address Block
For typesetting
specifications,
see page 20 and the
following pages:
1.& 2. Employee’s name
and job title, page 21
3.& 4. Subcomponent
name and business
legal name, page 21
5. Delivery address,
page 21
6. Contact numbers,
page 22
7. E-mail and website
addresses, page 22
1. Employee’s name. Use any combination of
initials, nicknames, and full names, followed by
academic degrees, as desired.
2. Job title. Use the title associated with the
employee’s job function. Although long titles can
occupy two lines when required, if two lines are
required for the delivery address and/or contact
numbers (see below), a two-line job title can be
shortened to occupy one line.
3. Subcomponent name (optional), such as a
division or department. Use only if required to
avoid confusion or ensure timely deliveries.
4. Business legal name (required), the full formal
name under which the GE business operates as a
lawfully registered entity. It often contains a legal
term such as “Inc.” or “Ltd.” The legal name for
• GE components is “General Electric Company”
• GE’s licensed affiliates is often the affiliate’s communicative
name plus a legal term
Note: For the legal name of your business,
contact your business legal counsel.
5. Delivery address. Whenever possible, the
delivery address appears on one line and includes
the post office box number (only if required),
street address, suite number (only if required), city,
state or province, and postal code. To facilitate
this one-line setting, use abbreviations such as
“Ave.” for Avenue, “St.” for Street, “N.” for North,
“NW” for Northwest, and so on; and approved
postal abbreviations for state and province names.
Copy Elements
for Stationery for North American Businesses
B. Business communicative name (See next page.)
GE Plastics
GE Identity Program 261, Stationery for North American Businesses GE Identity Website: www.ge.com/identity
261.11
C. Certification
(optional)
(See next page.)
6. Contact numbers. To save space,
• use only the contact numbers required to conduct business.
Generally, such numbers include only the directline
telephone, Dial Comm, and facsimile numbers,
which can usually be typeset on one line.
• use labels only to differentiate similar contact numbers.
The first contact number, the direct-line telephone
number, is not labeled. To differentiate
the following telephone numbers from the first,
use the abbreviations “DC:” for Dial Comm,
“Fax:” for facsimile, and “DC Fax:” for Dial
Comm facsimile. Label other required numbers
“Pager:”, “Cell” for a cellular or mobile telephone
number, “Home:”, and so on.
Note: The number-star access code (for example,
6*) required to place a Dial Comm call varies
according to the country where the call is placed
—not the location of the Dial Comm number.
Since the number-star access code is unrelated to
the Dial Comm number, it is not used in stationery.
7. E-mail and (optional) website addresses.
To emphasize it, use the employee’s e-mail address
as the first entry of the last line in the address
block whenever possible. If desired, follow the
e-mail address with the pertinent website address.
Note: The unique forms of the e-mail and website
addresses clearly identify them to anyone who
can use them, making a label redundant; do not
use the word “E-mail,” “Internet,” or other labels
with these addresses.
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