GE - Billy Blue Communication Design

Address block
1. Employee’s name ————————— Stuart L. Barber
2. Job title ———————————— Staff Executive and Chief Economist
3. Corporate function name —————————————— Economic Research and Forecasting
4. Legal name (required) ——————————————— General Electric Company
5. Delivery address ————————————————— 3135 Easton Turnpike, Fairfield, CT 06431
6. Contact numbers ————————————————— 203 373-2562, DC: 229-2562, Fax: 203 373-2567
7. E-mail address —————————————————— Stuart.Barber@corporate.ge.com
Number of lines in address block:
Preferred: 7, as shown at right
Maximum: 8
Address Block
For typesetting
specifications,
see page 20 and the
following pages:
1.& 2. Employee’s name
and job title, page 21
3.& 4. Corporate
function name and
legal name, page 21
5. Delivery address,
page 21
6. Contact numbers,
page 22
7. E-mail address,
page 22
g
1. Employee’s name. Use any combination of
initials, nicknames, and full names, followed by
academic degrees, as desired.
2. Job title. Use the title associated with the
employee’s job function. Although long titles can
occupy two lines when required, if two lines are
required for the delivery address and/or contact
numbers (see below), a two-line job title can be
shortened to occupy one line.
3. Corporate function name. Use the name
commonly used for the corporate staff function.
4. Legal name (required), the full formal name
under which GE operates as a lawfully registered
entity,“General Electric Company.”
5. Delivery address. Whenever possible, the
delivery address appears on one line and includes
the post office box number (only if required),
street address, suite number (only if required), city,
state, and postal code. To facilitate this one-line
setting, use abbreviations such as “Ave.” for
Avenue, “St.” for Street, “N.” for North, “NW” for
Northwest, and so on; and approved postal
abbreviations for state names.
Copy Elements
for Stationery for Corporate Staff
GE Identity Program 262, Stationery for Corporate Staff GE Identity Website: www.ge.com/identity
262.11
Note: Whereas all component
and licensed affiliate
stationery items feature
a communicative name,
stationery for corporate staff
does not. No name is used
above the Laser Line in the
graphic signature at the top
of a stationery item. Instead, the
name of the corporate function
appears in the address block.
6. Contact numbers. To save space,
• use only the contact numbers required to conduct business.
Generally, such numbers include only the directline
telephone, Dial Comm, and facsimile numbers,
which can usually be typeset on one line.
• use labels only to differentiate similar contact numbers.
The first contact number, the direct-line telephone
number, is not labeled. To differentiate
the following telephone numbers from the first,
use the abbreviations “DC:” for Dial Comm,
“Fax:” for facsimile, and “DC Fax:” for Dial
Comm facsimile. Label other required numbers
“Pager:”, “Cell” for a cellular or mobile telephone
number, “Home:”, and so on.
Note: The number-star access code (for example,
6*) required to place a Dial Comm call varies
according to the country where the call is placed
—not the location of the Dial Comm number.
Since the number-star access code is unrelated to
the Dial Comm number, it is not used in stationery.
7. E-mail address. To emphasize it, use the
employee’s e-mail address as the first entry of the
last line in the address block whenever possible.
Note: The unique form of the e-mail address
clearly identifies it to anyone who can use it,
making a label redundant; do not use the word
“E-mail,” “Internet,” or other labels with this
address.