GE - Billy Blue Communication Design

Examples are reductions
of 11 x 8 1 ⁄2 - inch formats.
Customer Focus Magazine
Marketing
•EDI and GE Plastics
– Upwards of 60 customers tied into GEP’s
EDI system—a look at how and why it works.
•EDI and GE Lighting
– The customers are demanding it and
GE Lighting is delivering—a look at their
EDI system.
•Pumping new life into an old market
– GE Plastics and GE Motors link up to solve
a common problem and create sales for both.
Perspectives
•EDI equals productivity
– Selling customers on EDI.
•Selling in the future:
– How Appliances is doing it now.
– GE Appliances looks at its business’
new selling technology.
Subheads: Univers 68, text: ITC New Baskerville
Customer Focus Magazine
Marketing
•EDI and GE Plastics
– Upwards of 60 customers tied
into GEP’s EDI system—a look
at how and why it works.
•EDI and GE Lighting
– The customers are
demanding it and GE Lighting
is delivering—a look at their
EDI system.
•Pumping new life into an
old market
– GE Plastics and GE Motors
link up to solve a common
problem and create sales
for both.
Subheads: Univers 68, text: ITC New Baskerville
Perspectives
•EDI equals productivity
– Selling customers on EDI.
•Selling in the future:
– How Appliances does it now.
– GE Appliances looks at its
business’ new selling technology.
Service
•GE “Action Center” in action
– GE Mortgage Insurance is
providing unsurpassed service
to customers.
•AIM for Excellence year-end
winner
– ED&C earns $25,000
grand prize.
•GE Aircraft Engines’ Quality
Ambassadors
– GEAE employees visit
the customers to spread the
quality and service message
back home.
03
Service
•GE “Action Center” in action
– GE Mortgage Insurance is
providing unsurpassed service to customers.
•AIM for Excellence year-end winner
– ED&C earns $25,000 grand prize.
•GE Aircraft Engines’ Quality Ambassadors
– GEAE employees visit the customers
to spread the quality and service message
back home.
Selling
•Laptops in Louisville
– GE Appliances is increasing field sales through
the use of portable computers.
•GEIS “is it” for Coke
– An on-site project manager is the secret
formula in GE Information Service’s success
with Coca-Cola in Atlanta.
Selling
•Laptops in Louisville
– GE Appliances is increasing
field sales productivity
through the use of portable
computers.
•GEIS “is it” for Coke
– An on-site project manager
is the secret formula
in GE Information Service’s
success with Coca-Cola
in Atlanta.
Section 03: Headlines, Text, & Tables
Two- & Three-Column Grids
for Print Presentations
GE Identity Program 248, Presentations GE Identity Website: www.ge.com/identity
248.03.06
To display a list of short items in a
print presentation, use two or three
narrow columns. They will allow
more copy to fit on a page.
A two- or three-column grid is also
useful for long paragraphs of copy,
since it is easier to read a tall,
narrow block of short lines than
a short, wide block of long lines.
Whenever possible, use the same
typeface and size in two- and threecolumn
grids as are used in onecolumn
grids in the presentation.
If necessary to accommodate more
information, the typeface and size
may be different from the standard
body text used in the presentation
(for example, smaller or condensed),
but in that case, use this same typeface
and size in all other two- or
three-column displays throughout
the presentation.