GE - Billy Blue Communication Design

II.Trade name,
continued
B. Use of the Monogram and GE graphic system
in a joint venture graphic identifier
1. To identify itself, a joint venture in which
GE has a minimum level of ownership may
be licensed to use the Monogram with the
corporate mark(s) of the joint venture
partner(s) in joint marks in a graphic signature.
A joint venture in which GE has a
• controlling (greater than 50 percent) interest
may be licensed to use the Monogram
in joint marks in a graphic signature with
the name “GE” combined with the
name(s) of the joint venture partner(s)
in the joint venture name: for example,
e FANUC
GE Fanuc Automation
____________________
• significant equity interest (normally, at least
34 percent of the voting shares) may be
licensed to use the Monogram in joint
marks in a graphic signature, but the
name “GE” or “General Electric” may not
be used in the joint venture name:
for example,
e FANUC
FactoBots Automation
_____________________
Appendix C:
Joint Ventures Licensing Procedure,
continued
2. Preliminary approval of both
• Corporate Trademark Counsel
• Manager – Corporate Marketing
Communications
and final approval of the Chairman or
his delegate are required.
123.16
C. Use of a phrase indicating affiliation
Authorization for a joint venture to use a
phrase such as “A Joint Venture of GE and…”
requires the same level of approval as the
grant of a trademark license to the business.
GE Identity Program 123, Trade Names, Trademarks, & the GE Identity Program GE Identity Website: www.ge.com/identity
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