GE - Billy Blue Communication Design

Examples are reductions of a 4 5 ⁄8 x 7 - inch format
for 35 mm slides.
Customer A
Third installation for customer in two years
Customer A
Second installation Third installation
Customer A
Purpose:
• Improve
productivity
• Streamline
and modernize
• Communicate
specific attributes
• Unify network
03
Section 03: Headlines, Text, & Tables
Photograph & Chart Positions
in Slides
Note: The letterspacing
of light type against a dark
background is slightly more
open than that normally
used in print.
GE Identity Program 248, Presentations GE Identity Website: www.ge.com/identity
248.03.16
Although a photograph sometimes
fills a slide, to better integrate
photographs and charts with the
balance of the presentation, they
may appear with text, using the
same two- and three-column grids
used for text slides.
Using the grids shown on page
03.05, the examples at the left
show various positions for photographs
or charts:
• The example at the upper left shows
a single photograph used with a
headline and an optional subhead.
The photograph aligns flush right
with the end of the horizontal rule
and extends as far left as required.
• The example in the middle shows
two photographs and subheads.
The photographs are sized to fit the
two-column grid and are aligned at
the top under the horizontal rule.
If required, the photographs may
vary in height.
• The example at the lower left
shows a photograph combined with
text on the same two-column grid
used for text slides.