GE - Billy Blue Communication Design

Suppliers
Suppliers of materials, equipment, and services
often ask to use GE trademarks to advertise and
promote the sale of their products or services.
Suppliers may not be granted permission to use
the GE trademarks in any application.
When reference to the Company is appropriate,
suppliers may be authorized to include the
Company trade name, “GE” (or “General Electric”),
without emphasis in a properly worded statement
or listing. For authorization to use such a
reference, contact:
Manager – GE Identity
GE Corporate Marketing Communications
Fairfield, Connecticut
Trade Names & Trademarks
Used by Outsiders, continued
GE Identity Program 121, Primary Trademarks & Service Marks GE Identity Website: www.ge.com/identity
121.11
Builders, Developers, & General Contractors
Builders who sell homes and buildings equipped
with GE products may be authorized to display
the Monogram, with names or illustrations of the
GE products installed, on site signs and in their
advertising. In the sales or supplemental agreement,
GE businesses should define trademark
use according to the following guidelines:
• The Monogram may be used only in direct
association with the names or illustrations of the
GE products installed.
• The GE trademark and generic name of the
product must be separate from and subordinate
to the name of the building project and developer.
•The Monogram may be used with inclusive
generic names such as “Kitchen” or “All-Electric
Home” only if all installed appliances are GE
brand products.
To ensure correct use and high-quality display
of the Monogram, GE businesses should supply
builder customers with official reproduction
materials, available from the GE Identity Website:
• for computer artwork, GE Logo Font, a custom
font that contains, instead of the alphabet,
all authorized versions of Monogram
(For more information on using this font,
see document 382, GE Logo Font.)
• for large-scale applications, document 540,
Signature Monogram Grid Drawings
Commercial Institutions
Restaurants, hotels, and stores using GE products
often would like to advertise the convenience,
comfort, or value that GE products add to the
services they offer.
To avoid confusing the public regarding ownership
of the store or responsibility for the services,
commercial users may not use GE trademarks
in their advertising or sales promotions. Instead,
commercial users should be encouraged
to include “GE” in a factual statement referring
to the GE product or service used.