GE - Billy Blue Communication Design

More documents

Recommendations

Info

The acquisitions naming decision tree, shown on this and the next page, is a tool to help determine the most appropriate communicative name and identifier for GE acquisitions. To best answer some of the questions in the decision tree, current market research is recommended. (Several decisions for the examples at the right were based on thencurrent research.) Note: The acquisitions naming decision tree is proprietary and is intended for GE only. Step 1: Management Control Does GE have control of the acquisition as defined in document 123, Trade Names, Trademarks, & the GE Identity Program? Does GE have the right to change the acquisition’s name? If the answer to any question is no, level 5 is the selected identification. If the answer is yes, continue to the next decision point. Examples Coronet Industries: yes, GE controls (RCA acquisition) Employers Reinsurance: yes NBC: yes Step 2: Commitment Is GE committed to the acquisition as a business in the future? Is there a strategy for the acquisition that is growth or maintenance oriented? If there is no commitment, then level 5 is selected. If a commitment exits, continue to the next decision point. Examples Coronet Industries: no commitment (carpet company is not a fit) Employers Reinsurance: yes NBC: yes Step 3: Image Value of Industry Is the image of the industry in which the acquisition competes generally perceived to be dynamic and innovative? GE wants to associate itself most prominently with acquisitions that are in these types of industries. Examples Employers Reinsurance: low image value of financial services NBC: high image value of entertainment Step 4: Performance Expectations How well is GE expected to perform in the industry of the acquisition? That is, what are the general expectations for the industry category held by business decision makers and consumers —not the expectations regarding a specific GE business or those held by its customers? It is not in the companion document for prospective acquisitions, 342, Acquisitions Name & Trademark Practices. Acquisitions Naming Decision Tree GE Identity Program 341, New Businesses Name & Trademark Practices GE Identity Website: www.ge.com/identity 341.24 Then-current research showed that • GE enjoyed high performance expectations in the following industries: - electrical (lighting, appliances) -high technology (factory automation, jet engines) - computer-related service - consumer electronics (video, audio) • GE had lower performance expectations in - financial services - entertainment (radio/TV, broadcasting, motion pictures, publishing) Examples Employers Reinsurance: poor expectations of GE NBC: poor expectations Step 5: Equity of Existing Identity Is the equity of the acquisition’s existing name and logo strong or weak? The answer to this question can be derived from research or management judgment on how well known and valuable the existing identity is in the marketplace. Is awareness of the name and logo high? Is the name associated with a leadership position because of product and service quality? What is the professional reputation of employees? What is the R&D stature? Examples Employers Reinsurance: strong equity NBC: strong equity Step 6: Impact on GE What is the impact on GE when the acquisition is associated with the parent company? Is the impact positive or neutral? Does the acquisition help GE in the marketplace, or is the acquisition’s association of little consequence? If the impact is positive or neutral, then follow the positive/ neutral branch. If the acquisition might have an adverse impact on GE for any variety of commercial, public relations, or political reasons, then follow the negative branch. Examples Employers Reinsurance: positive or neutral impact NBC: may have negative impact on GE and NBC, particularly in the area of news reporting continued
Business Issues 1. Management Control Yes No 2.Commitment Yes No Acquisitions Naming Decision Tree, continued Industry Issues Name & Logo Issues Solution 3. Image Value of Industry Dynamic Not Dynamic 4.Performance Expectations Good / Average 5.Equity of Existing Identity 6. Impact on GE Positive / Neutral Negative Positive / Neutral Negative Positive / Neutral Negative Positive / Neutral Negative Positive / Neutral Negative Positive / Neutral Negative Positive / Neutral Negative Positive / Neutral Negative GE Identity Program 341, New Businesses Name & Trademark Practices GE Identity Website: www.ge.com/identity Poor Good / Average Poor Strong Weak Strong Weak Strong Weak Strong Weak Key 1 GE + Generic Name 2 GE + Proper Name 3 Monogram Endorsement 4 GE Verbal Endorsement 5 GE Invisible 2 5 1 5 3 4 5 2 5 3 4 5 2 5 3 4 5 2 5 5 5 341.25
Page 1 and 2:
Standards& Guidelines e GE Identity
Page 3 and 4:
Basic Standards e GE Identity Progr
Page 5 and 6:
To: GE Identity Program participant
Page 7 and 8:
What is the GE Identity Program? 11
Page 9 and 10:
Who is included in the GE Identity
Page 11 and 12:
field (which includes outline circl
Page 13 and 14:
g positive Monogram e reverse Monog
Page 15 and 16:
Trademark Practices & Protections G
Page 17 and 18:
Definitions trademark or service ma
Page 19 and 20:
Design Marks In all applications, u
Page 21 and 22:
These guidelines apply to affiliate
Page 23 and 24:
For examples of resellers’ use of
Page 25 and 26:
Suppliers Suppliers of materials, e
Page 27 and 28:
Secondary Trademarks & Service Mark
Page 29 and 30:
g 2nd’ryMarq g 2nd’ryMarq 2nd
Page 31 and 32:
Select secondary word marks accordi
Page 33 and 34:
In copy, use secondary word marks a
Page 35 and 36:
Trade Names, Trademarks, &theGE Ide
Page 37 and 38:
Appendices, continued Appendix B: C
Page 39 and 40:
I. Requirements A. General All GE b
Page 41 and 42:
III. Responsibilities of leaders A.
Page 43 and 44:
III. Responsibilities of leaders, c
Page 45 and 46:
III. Responsibilities of leaders, c
Page 47 and 48:
I. General A. All created or acquir
Page 49 and 50:
III. Trademarks: Created or acquire
Page 51 and 52:
I. General II.Trade name A. All joi
Page 53 and 54:
III. Identification alternatives fo
Page 55 and 56:
V. Summary of requirements for join
Page 57 and 58:
II. Third-party license review fact
Page 59 and 60:
Graphic Signatures g GE Identity Pr
Page 61 and 62:
Graphic Signature General Guideline
Page 63 and 64:
Grow your kitchen with Gg Spacemake
Page 65 and 66:
g g g GE Plastics Spacemaker We bri
Page 67 and 68:
g g g g g g g GE Transportation Sys
Page 69 and 70:
g g g GE Typography GE Typography G
Page 71 and 72:
To construct the primary signature
Page 73 and 74:
To construct the compact signature
Page 75 and 76:
To construct the vertical signature
Page 77 and 78:
Use the special signatures only in
Page 79 and 80:
Gg Gg Gg Idling with others? Get th
Page 81 and 82:
ITC New Baskerville Italic ABCDEFGH
Page 83 and 84:
g g g g Profile We bring good thing
Page 85 and 86:
g g g g g Signature Typography As s
Page 87 and 88:
GE Plastics GE PLASTICS We bring go
Page 89 and 90:
g 2nd’ryMarq g 2nd’ryMarq 2nd
Page 91 and 92:
Color These guidelines apply to the
Page 93 and 94:
Laser Red* Platinum Grey* *When mat
Page 95 and 96:
g g g g We bring good things to lif
Page 97 and 98:
e e e e Gg We bring good things to
Page 99 and 100:
e g e g Gg We bring good things to
Page 101 and 102:
e g Gg We bring good things to life
Page 103 and 104:
e g Gg e g We bring good things to
Page 105 and 106:
Typography g GE Identity Program Pr
Page 107 and 108:
The Univers series of typefaces has
Page 109 and 110:
The ITC New Baskerville series of t
Page 111 and 112:
Dynamic Monogram Contents GE Identi
Page 113 and 114:
When using this version, follow the
Page 115 and 116:
When using this version, follow the
Page 117 and 118:
Horizontal Left-Bleeding Dynamic Mo
Page 119 and 120:
When using any of the bar versions
Page 121 and 122:
Gg e GE Typography Dynamic Monogram
Page 123 and 124:
e g GE Typography Dynamic Monogram
Page 125 and 126:
Application Standards Gg GE Identit
Page 127 and 128:
Products Contents GE Identity Progr
Page 129 and 130:
e g 2nd’ryMarq g 2nd’ryMarq 2nd
Page 131 and 132:
Identification Elements: Primary si
Page 133 and 134:
Identification Elements: Vertical s
Page 135 and 136:
Identification Elements: Compact si
Page 137 and 138:
Identification Elements: Monogram o
Page 139 and 140:
e Product Examples 210.19 Diesel-El
Page 141 and 142:
Although the guidelines that apply
Page 143 and 144:
Packaging g GE Identity Program The
Page 145 and 146:
g Signature Typography Featured Typ
Page 147 and 148:
e Supporting Typography Signature T
Page 149 and 150:
e Signature Typography Featured Typ
Page 151 and 152:
This example demonstrates the use o
Page 153 and 154:
g GE Plastics NorylThermoplastic Re
Page 155 and 156:
e MPI g MPI TM Hand Held 2-Way Radi
Page 157 and 158:
e Rangr Mobile Radio Rangr Mobile R
Page 159 and 160:
Packaging outside the U.S.A. Packag
Page 161 and 162:
Shipping Cases&Cartons g GE Identit
Page 163 and 164:
g Signature Typography Featured Typ
Page 165 and 166:
Page 167 and 168:
Featured Typography generic product
Page 169 and 170:
g Refrigerator The examples on this
Page 171 and 172:
g Silicone Auto Product 12 Tubes pa
Page 173 and 174:
OEM Shipping Cases & Cartons Origin
Page 175 and 176:
Advertising g GE Identity Program T
Page 177 and 178:
The advertising standards consist o
Page 179 and 180:
2. Use the structure of the adverti
Page 181 and 182:
Why we take Print Advertising Examp
Page 183 and 184:
e GE Medical Systems We bring good
Page 185 and 186:
T 7 0 0 6500 HOURS. In the most dem
Page 187 and 188:
When the advertising format is narr
Page 189 and 190:
For headlines and text, any typefac
Page 191 and 192:
In short headlines, ITC New Baskerv
Page 193 and 194:
Against colored backgrounds, graphi
Page 195 and 196:
Laser Red and the minimum 133-line
Page 197 and 198:
e GE Aircraft Engines We bring good
Page 199 and 200:
e e e e We bring good things to lif
Page 201 and 202:
g Yellow Pages Advertising Examples
Page 203 and 204:
1. 2. 3. 4. 5. 6. GE COMPANY PRODUC
Page 205 and 206:
Recruitment Advertising g GE Identi
Page 207 and 208:
Engineers GE is looking for imagina
Page 209 and 210:
Engineers GE is looking for brillia
Page 211 and 212:
Engineers GE is looking for imagina
Page 213 and 214:
Sales Support Professionals Experts
Page 215 and 216:
Although no two GE recruitment adve
Page 217 and 218:
Promotional Brochures g GE Identity
Page 219 and 220:
Use a grid. A grid is an underlying
Page 221 and 222:
The first step in developing a prom
Page 223 and 224:
A 4 B 4 g e e CAA GE Center for Adv
Page 225 and 226:
The examples on pages 08 to 11 demo
Page 227 and 228:
When multiple photographs or illust
Page 229 and 230:
This example demonstrates the third
Page 231 and 232:
e GE Signa The MR Reference Point S
Page 233 and 234:
e Signature Content: Communicative
Page 235 and 236:
On the back of promotional brochure
Page 237 and 238:
Product Literature Contents GE Iden
Page 239 and 240:
Use color correctly. • In a graph
Page 241 and 242:
For an explanation of the product l
Page 243 and 244:
When it is necessary to emphasize,
Page 245 and 246:
When multiple photographs or illust
Page 247 and 248:
When developing the inside of produ
Page 249 and 250:
On the back of product brochures, a
Page 251 and 252:
When a large number of specificatio
Page 253 and 254:
Use & Care Guides are developed acc
Page 255 and 256:
Promotional Materials Contents GE I
Page 257 and 258:
Poster e e Appliances Sale! Product
Page 259 and 260:
These guidelines cover a wide range
Page 261 and 262:
e GE GE Capital Fleet Services Cell
Page 263 and 264:
When developing novelties to promot
Page 265 and 266:
• Do not use - group, division, d
Page 267 and 268:
Exhibits g GE Identity Program The
Page 269 and 270:
History The GE exhibit program was
Page 271 and 272:
01 Section 01: Overview Typical Exh
Page 273 and 274:
Page 275 and 276:
For assistance executing a GE exhib
Page 277 and 278:
The project scheduling outline at t
Page 279 and 280:
1. Budget Review 2. Establish annua
Page 281 and 282:
53. Live Show and Presenters 54. De
Page 283 and 284:
The GE exhibit program is built on
Page 285 and 286:
Standard header background colors g
Page 287 and 288:
03 Zone 1: Brand Identity • Zone
Page 289 and 290:
g GE Medical Systems 39"x 39" 39"x
Page 291 and 292:
g Heading on 2 lines: ITC New Baske
Page 293 and 294:
5m (195") a g GE Aircraft Engines 3
Page 295 and 296:
Presentations g GE Identity Program
Page 297 and 298:
Producing a presentation layout is
Page 299 and 300:
01 Section 01: Introduction Recomme
Page 301 and 302:
Examples are reductions of 11 x 8 1
Page 303 and 304:
Examples are reductions of a 4 5
Page 305 and 306:
Page 307 and 308:
The same basic style for text is us
Page 309 and 310:
Page 311 and 312:
Page 313 and 314:
Page 315 and 316:
03 Section 03: Headlines, Text, & T
Page 317 and 318:
Page 319 and 320:
Page 321 and 322:
Page 323 and 324:
Edward Tufte’s book, The Visual D
Page 325 and 326:
Page 327 and 328:
Page 329 and 330:
Page 331 and 332:
Employee Communications Gg Newslett
Page 333:
Newsletters Contents GE Identity Pr
Page 336 and 337:
*For computer artwork, the followin
Page 338 and 339:
2 HQnews / April 11, 2003 Confessio
Page 340 and 341:
Justifying narrow columns of text c
Page 342 and 343:
Employee Identification g GE Identi
Page 344 and 345:
When designing security badges, fol
Page 346 and 347:
Stationery for North American Busin
Page 348 and 349:
g Robert W. Holmes Vice President G
Page 350 and 351:
A. Address block ——————
Page 352 and 353:
Employee’s Name & Job Title Subco
Page 354 and 355:
Business Communicative Name Certifi
Page 356 and 357:
GE Identity Program 261, Stationery
Page 358 and 359:
Page 360 and 361:
Page 362 and 363:
Page 364 and 365:
Page 366 and 367:
Page 368 and 369:
Page 370 and 371:
Page 372 and 373:
Page 374 and 375:
Page 376 and 377:
Page 378 and 379:
Page 380 and 381:
Stationery for Corporate Staff g GE
Page 382 and 383:
g Stuart L. Barber Staff Executive
Page 384 and 385:
General Specifications Too tight An
Page 386 and 387:
E-mail Address Andrew.Harman@corpor
Page 388 and 389:
Page 390 and 391:
Page 392 and 393:
Page 394 and 395:
Page 396 and 397:
Formatting Stationery in North Amer
Page 398 and 399:
one-third fold line The salutation
Page 400 and 401:
Page 402 and 403:
Standard Corporate Envelope The add
Page 404 and 405:
g GE NEWS RELEASE General Electric
Page 406 and 407:
Stationery for Businesses outside N
Page 408 and 409:
g Richard A. Eason Research Directo
Page 410 and 411:
A. Address block ——————
Page 412 and 413:
Employee’s Name & Job Title Subco
Page 414 and 415:
Business Communicative Name Certifi
Page 416 and 417:
Page 418 and 419:
Page 420 and 421:
Page 422 and 423:
Page 424 and 425:
Formatting Stationery outside North
Page 426 and 427:
Addressee’s Name Day Month Year P
Page 428 and 429:
Forms& Checks g GE Identity Program
Page 430 and 431:
Understanding the requirements of g
Page 432 and 433:
Predesign Planning Before tackling
Page 434 and 435:
Vertical format 8 1 ⁄2 "x 11" 8 1
Page 436 and 437:
Example 1 g Example 2 Example 3 Exa
Page 438 and 439:
To differentiate and emphasize item
Page 440 and 441:
Consolidating forms by adapting an
Page 442 and 443:
If the amount of information to com
Page 444 and 445:
Forms used by GE’s business partn
Page 446 and 447:
Rule Weights • To structure infor
Page 448 and 449:
The Laser Line may bleed left, but
Page 450 and 451:
Facility Signs Contents GE Identity
Page 452 and 453:
The pylon sign is a three-faced mon
Page 454 and 455:
The monument is a single-faced sign
Page 456 and 457:
The pole sign is a double-faced sig
Page 458 and 459:
The ground sign is identical to the
Page 460 and 461:
The cantilever-mounted wall sign is
Page 462 and 463:
The flush-mounted wall sign is sing
Page 464 and 465:
A graphic signature may be fabricat
Page 466 and 467:
The roof sign is a custom-built sig
Page 468 and 469:
Decals of graphic signatures, the M
Page 470 and 471:
The standard directional sign provi
Page 472 and 473:
Vehicles g These standards apply ge
Page 474 and 475:
Use white as the base color of the
Page 476 and 477: Note: See the general guidelines on
Page 478 and 479: Note: See the general guidelines on
Page 480 and 481: g GE Utility & Industrial Service A
Page 482 and 483: g e g Industrial Haulage 290.10 Bec
Page 484 and 485: If a tarpaulin is designed to fit a
Page 486 and 487: g Shelton, Connecticut GE Supply Sh
Page 488 and 489: Component Names g GE Identity Progr
Page 490 and 491: As the Company simplifies its organ
Page 492 and 493: The Communicative Name “GE” In
Page 494 and 495: Summary Standards &Guidelines g GE
Page 496 and 497: g Summary of Graphic Signatures GE
Page 498 and 499: g GE g Spacemaker g We g Medical Sy
Page 500 and 501: Univers 68 ABCDEFGHIJKLMNOPQRSTUVWX
Page 502 and 503: g e e e e g Gg Gg Gg Gg e g e e e e
Page 504 and 505: g a We bring good things to life. e
Page 506 and 507: WE’VE JUST TOPPED THE TOP COOKTOP
Page 508 and 509: Grow your kitchen with Gg Spacemake
Page 510 and 511: New Businesses Name&Trademark Pract
Page 512 and 513: Joint Ventures Name &Trademark Prac
Page 514 and 515: e FANUC A good example of the benef
Page 516 and 517: e g GE Similar benefits accrued whe
Page 518 and 519: Monogram Laser Line Signature Typog
Page 520 and 521: Graphic Identifier e FANUC e FANUC
Page 522 and 523: Acquisitions Name &Trademark Practi
Page 524 and 525: A primary purpose of the GE Identit
Page 528 and 529: Note: Before permitting an acquisit
Page 530 and 531: Market Considerations & GE Ownershi
Page 532 and 533: 1 ⁄4 D D 1 ⁄4 D 1 ⁄4 D e Mark
Page 534 and 535: Once the • design and layout of t
Page 536 and 537: Company applications Company applic
Page 538 and 539: Product Literature Advertising g Sp
Page 540 and 541: Acquisitions Name & Trademark Pract
Page 542 and 543: g GE We bring good things to life.
Page 544 and 545: A primary purpose of the GE Identit
Page 546 and 547: Note: Before an acquisition may ado
Page 548 and 549: Joint Ventures Name & Trademark Pra
Page 550 and 551: g GE We bring good things to life.
Page 552 and 553: Market Considerations & GE Ownershi
Page 554 and 555: 1 ⁄4 D D 1 ⁄4 D 1 ⁄4 D e Mark
Page 556 and 557: Once the • design and layout of t
Page 558 and 559: Company applications Company applic
Page 560 and 561: Product Literature Advertising g Sp
Page 562 and 563: Licensees Trademark Practices Conte
Page 564 and 565: In 1987, GE introduced an identity
Page 566 and 567: 1. Do not use the GE graphic system
Page 568 and 569: Stationery Business forms specific
Page 570 and 571: Products Packages Gg Spacemaker Gg
Page 572 and 573: Advertising Exhibits re te feugait
Page 574 and 575: Dealers& Distributors Trademark &Gr
Page 576 and 577:
Introduction 360.02 As a GE dealer,
Page 578 and 579:
In 1987, GE introduced an identity
Page 580 and 581:
1 ⁄2 D D D D 1 ⁄2 D D g GE Prim
Page 582 and 583:
Five Basic Rules for Dealers & Dist
Page 584 and 585:
Five Basic Rules for Dealers & Dist
Page 586 and 587:
Prova en lada av any ER energi-soar
Page 588 and 589:
Television and Radio Advertising Gu
Page 590 and 591:
Gg Lampa Prova! e Authorized Distri
Page 592 and 593:
e 7 8 * # 0 Authorized Dealer CV 20
Page 594 and 595:
e Mobile Communications Authorized
Page 596 and 597:
Weyburn’s Home Appliances Barnsdo
Page 598 and 599:
g e Correct reproduction Correct re
Page 600 and 601:
Original Equipment Manufacturer (OE
Page 602 and 603:
OEM Shipping Cases & Cartons Origin
Page 604 and 605:
Using the Adobe ® Acrobat ® famil
Page 606 and 607:
Standard Guidel thumbnail navigatio
Page 608 and 609:
last page scroll bar dards&. uideli
Page 610 and 611:
GE Logo Font Contents 382.01 Introd
Page 612 and 613:
field (which includes the outline c
Page 614 and 615:
` shift 1 2 q a When the Monogram i
Page 616 and 617:
` shift 1 2 q a Gg We bring To prod
Page 618 and 619:
For artwork only. Use these only wh
Page 620 and 621:
g Signature g Signature g Signature
Page 622 and 623:
g g g g Signature Typography Signat
Page 624 and 625:
FAQ : g Basic Standards Frequently
Page 626 and 627:
FAQ: Basic Standards, continued 391
Page 628 and 629:
FAQ: Advertising & Branding, contin
Page 630 and 631:
Reproduction Materials e Contained
Page 632 and 633:
16 15 14 13 12 11 10 9 8 7 6 5 4 3
Page 634 and 635:
16 15 14 13 12 11 10 9 8 7 6 5 4 3
Page 636 and 637:
Standards& Guidelines e GE Identity
Page 638 and 639:
Products g GE Identity Program The
Page 640 and 641:
Follow these general guidelines to
Page 642 and 643:
Identification Elements: Primary si
Page 644 and 645:
Page 646 and 647:
Identification Elements: Special si
Page 648 and 649:
Identification Elements: Special si
Page 650 and 651:
Page 652 and 653:
Page 654 and 655:
Original Equipment Manufacturer (OE
Page 656 and 657:
Packaging Contents GE Identity Prog
Page 658 and 659:
Page 660 and 661:
Packaging Guidelines, continued GE
Page 662 and 663:
Featured Typography generic product
Page 664 and 665:
e e e The Home Pro Line Silicone II
Page 666 and 667:
e Keep Do not drop Carry-Cool Porta
Page 668 and 669:
The examples on this page cannot be
Page 670 and 671:
V e r s a t i l e T o a s t i n g e
Page 672 and 673:
OEM Packaging Original Equipment Ma
Page 674 and 675:
Shipping Cases & Cartons Contents G
Page 676 and 677:
Page 678 and 679:
e Signature Typography Featured Typ
Page 680 and 681:
g GE Silicones Gesil N 2600 Silicon
Page 682 and 683:
e Permanent Split Capacitor g Energ
Page 684 and 685:
Shipping Cases & Cartons outside th
Page 686 and 687:
Marketing Communications Gg GE Iden
Page 688 and 689:
Advertising Contents GE Identity Pr
Page 690 and 691:
g g g g GE Aircraft Engines We brin
Page 692 and 693:
man at 203 326-4199 r choice in inv
Page 694 and 695:
To align the graphic signature with
Page 696 and 697:
Graphic signatures should be sized
Page 698 and 699:
e Print Advertising Examples F 1 1
Page 700 and 701:
Graphic support elements such as ph
Page 702 and 703:
Introducing a line of built-in appl
Page 704 and 705:
Against light grey backgrounds, the
Page 706 and 707:
The minimum 133-line screen require
Page 708 and 709:
Outdoor advertisement A ding-free c
Page 710 and 711:
e e GE GE Aircraft Engines We bring
Page 712 and 713:
These guidelines apply to Yellow Pa
Page 714 and 715:
These guidelines apply to White Pag
Page 716 and 717:
Advertising outside the U.S.A. GE I
Page 718 and 719:
Recruitment Advertising Contents 24
Page 720 and 721:
1/3 2/3 Engineers GE is looking for
Page 722 and 723:
Engineers GE is looking for bright
Page 724 and 725:
A Director of Quality. Leeds Financ
Page 726 and 727:
A Director of Quality. Leeds Financ
Page 728 and 729:
Advertising outside the U.S.A. GE I
Page 730 and 731:
Promotional Brochures Contents GE I
Page 732 and 733:
Use color correctly. • In a graph
Page 734 and 735:
For an explanation of the promotion
Page 736 and 737:
The content of a graphic signature
Page 738 and 739:
When a single photograph or illustr
Page 740 and 741:
A thematic graphic is an image used
Page 742 and 743:
The examples on pages 20 to 25 demo
Page 744 and 745:
Gg Signature Content: Communicative
Page 746 and 747:
When developing the inside of promo
Page 748 and 749:
Literature Product g GE Identity Pr
Page 750 and 751:
These guidelines apply to all produ
Page 752 and 753:
The first step in developing a prod
Page 754 and 755:
The content of a graphic signature
Page 756 and 757:
Information can be emphasized by us
Page 758 and 759:
Product literature covers can appea
Page 760 and 761:
Product literature of different sha
Page 762 and 763:
Specification sheets are developed
Page 764 and 765:
The typefaces used outside a graphi
Page 766 and 767:
Promotional Materials g GE Identity
Page 768 and 769:
In all promotional materials, use a
Page 770 and 771:
Counter card Display header band e
Page 772 and 773:
When preparing direct mail material
Page 774 and 775:
In these direct mail brochures, GE
Page 776 and 777:
When designing T-shirts for promoti
Page 778 and 779:
e GE Aircraft Engines Conditioned t
Page 780 and 781:
01 02 03 Exhibits Contents GE Ident
Page 782 and 783:
Page 784 and 785:
Page 786 and 787:
Page 788 and 789:
02 GE’s most frequent exhibitors
Page 790 and 791:
02 XI. Live Show and Presenters A.
Page 792 and 793:
27. Project Planning with Exhibit S
Page 794 and 795:
77. Final Team Strategy Meeting Att
Page 796 and 797:
Wall panel White Carpet Solid grey
Page 798 and 799:
Zone 1: Brand Identity Zone 2: Prod
Page 800 and 801:
g 1m white graphic signature overla
Page 802 and 803:
g Heading on 2 lines: ITC New Baske
Page 804 and 805:
g GE Plastics x g GE Plastics Secti
Page 806 and 807:
a g GE Appliances a g GE Appliances
Page 808 and 809:
01 02 03 04 Presentations Contents
Page 810 and 811:
again again 01 Which form is best:
Page 812 and 813:
Sequence and Emphasis of Informatio
Page 814 and 815:
Page 816 and 817:
Page 818 and 819:
Page 820 and 821:
Page 822 and 823:
Page 824 and 825:
Page 826 and 827:
Page 828 and 829:
Page 830 and 831:
Page 832 and 833:
Page 834 and 835:
Page 836 and 837:
Page 838 and 839:
Page 840 and 841:
Page 842 and 843:
Page 844 and 845:
Newsletters g These standards apply
Page 847 and 848:
HQ to link with live videoconferenc
Page 849 and 850:
Keep the masthead clear of any symb
Page 851 and 852:
Typeset headlines in ITC New Basker
Page 853 and 854:
HQnews / April 11, 2003 Visiting Ch
Page 855 and 856:
g Virginia Wilson GE Transportation
Page 857 and 858:
g GE Consumer Service Uniform Patch
Page 859 and 860:
Stationery for North American Busin
Page 861 and 862:
A. Address block g 1. Employee’s
Page 863 and 864:
General Specifications Too tight Co
Page 865 and 866:
Contact Numbers E-mail Address Robe
Page 867 and 868:
Page 869 and 870:
Page 871 and 872:
Page 873 and 874:
Page 875 and 876:
Page 877 and 878:
Page 879 and 880:
Page 881 and 882:
Page 883 and 884:
Page 885 and 886:
Page 887 and 888:
Page 889 and 890:
Page 891 and 892:
Page 893 and 894:
Stationery for Corporate Staff Cont
Page 895 and 896:
Address block 1. Employee’s name
Page 897 and 898:
Employee’s Name & Title Corporate
Page 899 and 900:
Page 901 and 902:
Page 903 and 904:
Page 905 and 906:
Page 907 and 908:
Page 909 and 910:
Formatting Stationery in North Amer
Page 911 and 912:
Addressee’s Name Month Day, Year
Page 913 and 914:
Standard Envelope The address is ty
Page 915 and 916:
Airmail Envelope The address is typ
Page 917 and 918:
The address is typed to align with
Page 919 and 920:
Stationery for Businesses outside N
Page 921 and 922:
A. Address block g 1. Employee’s
Page 923 and 924:
General Specifications Typesetting
Page 925 and 926:
Contact Numbers Website Address (Op
Page 927 and 928:
All dimensions are given in millime
Page 929 and 930:
Page 931 and 932:
Page 933 and 934:
Page 935 and 936:
Formatting Stationery outside North
Page 937 and 938:
Page 939 and 940:
center line The address is typed to
Page 941 and 942:
Forms & Checks Contents GE Identity
Page 943 and 944:
• Speak in a language your audien
Page 945 and 946:
The word “form” generally shoul
Page 947 and 948:
Horizontal format 11" x 8 1 ⁄2 "
Page 949 and 950:
Example 5 g Example 6 g Beneficiary
Page 951 and 952:
For general information, use 8/8 -p
Page 953 and 954:
The standard format sizes include
Page 955 and 956:
To collect a small amount of inform
Page 957 and 958:
To differentiate and emphasize item
Page 959 and 960:
Typeset the address block in 8/8-po
Page 961 and 962:
Facility Signs g GE Identity Progra
Page 963 and 964:
The guidelines summarized here help
Page 965 and 966:
Graphic Signature To maximize the c
Page 967 and 968:
Graphic Signatures To take advantag
Page 969 and 970:
Graphic Signature To maximize the h
Page 971 and 972:
Page 973 and 974:
Page 975 and 976:
Page 977 and 978:
Graphic Signatures Depending on the
Page 979 and 980:
Page 981 and 982:
Page 983 and 984:
Follow this procedure to order faci
Page 985 and 986:
Vehicles Contents GE Identity Progr
Page 987 and 988:
Use black or an appropriate color i
Page 989 and 990:
g v GE Motors Tractor-Trailers, con
Page 991 and 992:
gGE Computer Service g GE Computer
Page 993 and 994:
e g e In-Plant Vehicles 290.09 Beca
Page 995 and 996:
g e Heavy Construction Equipment 29
Page 997 and 998:
Note: See the general guidelines on
Page 999 and 1000:
affiliate an independent legal enti
Page 1001 and 1002:
gletters /curlicues Laser Line the
Page 1003:
signature content the message conta
show all

GE - Billy Blue Communication Design

Create successful ePaper yourself

Delete template?

Save as template?