GE - Billy Blue Communication Design

Employee’s Name
& Job Title
Subcomponent Name
(Optional) &
Business Legal Name
(Required)
Delivery Address
Robert W. Holmes
Vice President
The employee’s name is typeset in 8/9 Univers
68 and the title in 8/9 Univers 48, both to match
the correct example on page 20. Provided the
length of the title does not exceed 57mm, it
appears on one line; otherwise, two lines are used.
Plastics Technology Division
The subcomponent name (if used) is typeset
in 8/9-point Univers 48 to match the correct
example on page 20.
Typesetting Specifications
for Stationery for Businesses
outside North America, continued
Syndi Beth Doctors
Manager – Marketing Communications
General Electric Company
GE Identity Program 264, Stationery for Businesses outside North America GE Identity Website: www.ge.com/identity
264.21
When a job title consists of a functional description
(such as “Manager”) and the name of an
organizational element, a small dash (–) with a
word space on either side is used to separate the
parts of the title.
The business legal name (required) is typeset
in 8/9-point Univers 48 to match the correct
example on page 20.
14 Glenshiel Rd., London SE9 1AQ, England West Cravensheath, Birchwood Park
Risley, Warrington WA3 6DA, England
The delivery address is typeset in 8/9-point Univers
48 to match the correct example on page 20.
Note: The complete address, including the post
office box number (only if required), street address,
suite number (only if required), city, area (state or
province, if required), postal code, and country is
placed on a single line, provided the length of the
typeset line does not exceed
• on business cards
- without certification, 73mm
- with certification, approximately 51mm or less,
depending on the width of the certification
• on letterheads and envelopes, 57mm
To facilitate this one-line setting, do the following:
• Use abbreviations. Use “Blvd.” for Boulevard and
“N.” for North, for example; use approved postal
abbreviations for all state and province names;
do not abbreviate country names.
• Use commas to correctly punctuate the address.
A longer address is placed on two lines.
One line contains the post office box number
(only if required), street address, and suite
number (only if required). The other line
contains the city, area (such as state or province,
if required), postal code, and country.
continued