GE - Billy Blue Communication Design

FAQ: Basic Standards, continued 391.02
May I place the signature typography over photographs or graphics?
Yes, provided the photographs, illustrations, or thematic graphics in the area
around the signature typography are relatively even (without areas of high
contrast) and unpatterned (free of sharp details), to preserve high legibility.
May I use a color outside the GE color palettes?
Yes. The GE color palettes had provided a range of bright, dark, and grey and
metallic colors appropriate for use in promotional applications, but these
palettes are no longer supported. Today, any appropriate color may be used
in backgrounds, rule lines, bars, and bands in promotional applications.
Color is the most relative of all visual elements: different cultural groups and
nationalities attach different meanings to the same colors, the dominant color
specification system varies between countries, and new colors are added
to each color specification system regularly.
The final criteria for selecting color is its appropriateness to your promotional
message and its target audience.
What may I put below the Laser Line?
In promotional applications, there are few limitations on the information that
may be placed either in the graphic signature (above the Laser Line) or outside
the signature (generally, below the Laser Line).
For example, on a brochure cover, you can emphasize information (such as
your business name) by placing it in the graphic signature. Outside a graphic
signature, you can emphasize information (such as the brochure title) by increasing
its size and accenting it with color. Conversely, you can place the brochure
title in the graphic signature for emphasis and de-emphasize a secondary title
outside the signature by reducing its size and subduing it with color.
GE Identity Program 391, FAQ: Basic Standards GE Identity Website: www.ge.com/identity
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