GE - Billy Blue Communication Design

I. General
II.Trade name
A. All joint ventures must be licensed in writing
before using the GE communicative trade
names, primary GE trademarks, and GE
graphic system to identify themselves or the
GE brand of products and services. The trademark
license must be
• approved by Corporate Trademark Counsel
• based on model agreements (available from
Corporate Trademark Counsel), which
- state that GE has control over the quality
of the products or services authorized
to use the primary GE trademarks and
GE graphic system
- stipulate payment of compensation
A. Use of “GE” or “General Electric”
in a joint venture trade name
1. To identify itself, a joint venture in which
GE has a controlling (greater than 50 percent)
interest may be licensed to use the
name “GE” (or, in rare circumstances,
“General Electric”) in its trade name with
either
• the trade name(s) of the joint venture
partner(s): for example, “GE Fanuc”
[Note: Normally, a joint venture may not
use the name “GE” without the name(s)
of the other partner(s).]
• the trade name(s) of the joint venture
partner(s) plus a generic name for
the joint venture’s primary competence
or product or service: for example,
“GE Fanuc Automation”
Appendix C:
Joint Ventures Licensing Procedure
GE Identity Program 123, Trade Names, Trademarks, & the GE Identity Program GE Identity Website: www.ge.com/identity
123.15
B. Before any such trade name or trademark
license is granted to a joint venture, certain
market considerations must be reviewed
in accordance with GE Identity Program
document 341, New Businesses Name &
Trademark Practices.
2. Preliminary approval of both
• Corporate Trademark Counsel
• Manager – Corporate Marketing
Communications
and final approval of the Chairman or
his delegate are required. Approval will
ordinarily be granted only when GE has a
controlling interest in the business. It may
be granted in rare circumstances where
GE has a lesser interest but nevertheless has
a right to compel a subsequent change in
the name of the business.
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