GE - Billy Blue Communication Design

Appendices,
continued
Appendix B:
Created or Acquired Affiliates Licensing Procedure
I. General 123.11
II. Trade Name
A. Use of “GE” or ”General Electric”
in the trade name and use of the
Monogram and GE graphic system
in the graphic identifier of a
1. Created affiliate 123.11
2. Acquired affiliate 123.12
B. Use of a phrase indicating affiliation 123.12
III. Trademarks
A. General
B. Authorization guidelines
123.13
1. Existing created affiliates 123.13
2. Existing acquired affiliates 123.13
3. New created or acquired affiliates 123.13
IV. Summary of requirements 123.14
for created or acquired affiliates (chart)
Trade Names, Trademarks,
& the GE Identity Program
Contents, continued
Appendix C:
Joint Ventures Licensing Procedure
GE Identity Program 123, Trade Names, Trademarks, & the GE Identity Program GE Identity Website: www.ge.com/identity
123.01a
I. General 123.15
II. Trade Name
A. Use of “GE” of ”General Electric” 123.15
in a joint venture trade name
B. Use of the Monogram and 123.16
GE graphic system in a joint venture
graphic identifier
C. Use of a phrase indicating affiliation 123.16
III. Identification alternatives for
joint venture products or services
A. Joint marks 123.17
B. The Monogram alone 123.17
IV. Trademarks
A. General 123.18
B. Authorization guidelines
1. Existing joint ventures 123.18
3. New joint ventures 123.18
V. Summary of requirements 123.19
for joint ventures (chart)
Appendix D:
Third Parties Licensing Procedure
I. General
II. Third-party license review factors
123.20
A. Revenue 123.20
B. Health and safety risks 123.20
C. Reputations 123.20
D. Relationships 123.21
E. Conflicts 123.21
F. Brand fit 123.21
G. Economic benefits 123.21
H. Quality plans 123.21