GE - Billy Blue Communication Design

All dimensions
are given
in millimeters.
g
xalign with
address block at top
of letterhead
custom
GE watermark
GE Plastics Limited
Birchwood Park
Risley, Warrington WA3 6DA, England
44-92-581-1522
Affiliated with
General Electric Company
GE Plastics
United Kingdom
Registered office
114-118 Southampton Row
London WC18 5AB
Registered in England No 1387606
A subsidiary of International
General Electric (USA) Limited
align with
communicative name
at top of letterhead
Layout Guidelines for Additional Copy
in Stationery for Businesses
outside North America
Additional Copy
Additional copy (such as bank references or
disclaimers required on some letterheads) is typeset
in 8/9 Univers 48*to match the correct example
on page 20; the maximum line length is 40mm.
A small amount of additional copy is typeset in a
single block aligned flush left with the communicative
name and positioned so the baseline of the last
line of information is 13mm from the bottom edge
of the format, as shown in the example at the left.
A large amount of additional copy appears in two
blocks. One is aligned flush left with the address
block, and the other is aligned flush left with the
communicative name. Both are positioned at the
bottom of the letterhead. The copy block with the
greater number of lines is positioned so the baseline
of the last line of copy is 13mm from the bottom
edge of the format. The shorter block is positioned
so the top line horizontally aligns with the top line
in the longer block, as shown in the example.
In countries where certain information is required
to appear in a specific area on the letterhead (such
as in the left margin), the copy is typeset in a small
point size of Univers 48* and, if needed for emphasis,
Univers 68,* and placed as required.
GE Identity Program 264, Stationery for Businesses outside North America GE Identity Website: www.ge.com/identity
align
13
gUSA
264.24
Note: Although “USA” is
no longer required in any
stationery item, it may be
used, if desired.
Typeset it in 5-point Univers 47
(without periods) and center it
below the signature Monogram.
The example above is shown
at the size used in stationery.
*In computer typesetting, other names may be used, such as
• for Univers 68, Univers (67) Condensed Bold Oblique
• for Univers 48, Univers (47) Condensed Light Oblique