GE - Billy Blue Communication Design

g GE
g Spacemaker
g We
g
Medical Systems
Microwave Oven
bring good things to life.
Profile
We bring good things to life.
Typical signature content is shown
in the examples above, including
• a component communicative name
• a product name
(secondary word mark + generic description)
• the GE slogan
• a product name
(secondary word mark + the GE slogan)
Summary of Signature Content 315.04
The content of a graphic signature is the
message contained in the signature typography,
and the message may vary. For example:
• In permanent media such as stationery, signs,
and vehicles, the graphic signature contains
the communicative name of a business—the
informal name used in copy and conversation.
The Company’s communicative name, “GE,”
no longer includes the misleading name
“Electric,” which now relates to only a few of our
businesses. (Note: Our legal name, “General
Electric Company,” is still used for legal purposes.)
For the communicative name of each of our
major businesses, “GE” is combined with a
simple, easily understood term describing that
business’s primary competence, and organizational
terms are eliminated. For example:
GE Appliances
GE Capital Services
GE Plastics
GE Transportation Systems
For more information on component names,
see document 301, Component Names.
For information on naming acquisitions, see
document 341, New Businesses Name & Trademark
Practices, pages 20 to 27.
• In promotional media such as packaging,
the signature may contain the name of the product.
•In advertising, the signature must contain the
GE slogan “We bring good things to life.” The
slogan may be used in the signoff signature,
- in any advertising, by itself
- in business-to-business advertising, with the
component or affiliate name
- in consumer or consumer trade advertising, with the
name of the product or service
For more information on optional graphic
signature content, see document 131, Graphic
Signatures, pages 06 to 09. Also see the guidelines
for specific applications in document 200,
Application Standards.
GE Identity Program 315, Summary Standards & Guidelines GE Identity Website: www.ge.com/identity