GE - Billy Blue Communication Design

III. Responsibilities
of leaders
A. General
1. Ensure that
• employees follow the practices and
procedures prescribed in this management
procedure and GE Identity Program
Standards & Guidelines
• these documents are readily available
to employees as needed
2. Establish and maintain a program in your
business to ensure compliance with and
prevent and detect violations of this management
procedure. The program should
• set standards and procedures and
implement monitoring and auditing
systems, including review of all marketing
materials, to detect and prevent violations
of and ensure compliance with this
management procedure and GE Identity
Program Standards & Guidelines
• implement training programs enabling
employees to understand and comply
with the requirements of this procedure
3. Obtain approval of the Chairman or his
delegate for any
• practices that deviate from those
prescribed in GE Identity Program Standards
& Guidelines
• legal action to protect the Company’s
rights in the primary GE trademarks and
names
General Procedure, continued
B. Ownership and use
GE Identity Program 123, Trade Names, Trademarks, & the GE Identity Program GE Identity Website: www.ge.com/identity
123.05
1. Ensure that all registrations of primary
GE trademarks, communicative trade
names, and domain names that include the
GE communicative trade names or primary
or secondary GE trademarks are
• owned by General Electric Company
• procured by, through, or at the direction
of Corporate Trademark Counsel
2. Ensure that all registrations of secondary
trademarks are owned by the appropriate
GE business.
3. Ensure that your business component
identifies new products with the primary
GE trademarks and GE graphic system only
after obtaining the approvals required in
Appendix A.
4. Throughout the world, be consistent
in using the
• GE communicative trade names and
GE graphic system when identifying
- GE business components
- the affiliates in which the Company
has a controlling interest
• primary GE trademarks and GE graphic
system to identify the GE brand of
products and services
5. Comply with this procedure as well as the
procedures and practices prescribed by
GE Identity Program Standards & Guidelines.
C. Quality
Ensure that GE quality standards are met
in manufacturing and marketing any product
under the GE brand.
continued