1.5 - About University

1.7 T HE L EADERSHIP R ESULTS E QUATIONInspired by Dave Ulrich, Jack Zenger, and Norm Smallwood.Much has been written about the attributes of a successful leader—those hard-to-define termssuch as character, habits, skills, motives, personal traits, and style. Yet neither leadershipattributes nor financial results are sufficient in themselves. Besides having the “right stuff” asan effective leader, you need to use that stuff to produce business results. This tool will helpyou ascertain your own leadership attributes and make optimum use of those attributes toachieve four areas of results. The four areas go beyond financial measures to include organizationaland employee results, customer results, and shareholder results. A leader is successfulonly when meaningful results are achieved in all four areas. Thus the equation:Attributes × Business Results ➠Effective LeadershipBoth leadership attributes and business results are necessary, and feed off each other.Leadership attributesBusiness resultsWhat you are:✔ values✔ motives✔ character✔ traitsWhat you know:✔ abilities, skills✔ technical and professional knowledge✔ business knowledgeWhat you do:✔ leadership behaviors✔ competencies✔ leadership styleOrganizational and employee results:✔ aligning organizational culture with strategy✔ maintaining strategic focus✔ leading and managing people✔ developing individual and organizational capabilitiesCustomer results (internal or external):✔ understanding your customer base✔ customizing for customer needs✔ creating long-term relationshipsShareholder results (external investors, internal sponsors):✔ responding to the organizational environment✔ getting the numbers✔ managing financial capitalIn their best seller, Results-Based Leadership, David Ulrich et al. define a “Model of BalancedOutcomes.”Process-centricOrganizationInvestorResultsResultsInternal FocusExternal FocusEmployeeCustomerResultsResultsPeople-centricReprinted by permission of Harvard Business School Press. From Results-Based Leadership: How leaders build the business and improve the bottom line, byDave Ulrich, Jack Zenger, and Norm Smallwood. Boston MA. 1999, p. 31. Copyright 1999 by the President and Fellows of Harvard College; all rightsreserved.SECTION 1 FOUNDATIONAL CONCEPTS 21