1.5 - About University

WEB WORKSHEETUse the template provided to plan your leadership communication strategy.➊ Outcome(Be clear on what is tobe achieved.)What do you want employees to do as a result of their receiving this information?➋ Messages(Develop clear statementsin easilyunderstood language.)➌ Context(Make the informationrelevant by connectingit to the currentorganizational situationor goals.)➍ Reinforcement(Ensure that informationis communicated morethan once and in morethan one way.)➎ Feedback(Get feedback fromemployees on theeffectiveness of yourcommunications.)[☛ 2.4 Visioning, 2.6 Clarifying Purpose, 2.7 Goal Statements]What key information do employees need?[☛ 8.2 Direct Communication, 9.6 Presentations, 9.7 Selling Wheel]Why is it important for employees to understand and act on this information?[☛ 5.1 Change Equation, 5.8 Human Transitions]What other methods should you use to ensure that employees understand essential information?[☛ 10.7 Getting Participation]How did employees receive the information and what impact did it have on them?[☛ 12.4 Feedback]Copyright McGraw-Hill 2000. Original purchasers of this book are permitted to photocopy or customize this worksheet by downloading it fromwww.books.mcgraw-hill.com/training/download. The document can then be opened, edited, and printed using Microsoft Word or other word processingsoftware.R ELATED LEADERSHIP TOOLS1.2 Manage or Lead? 5.1 Change Equation 9.1 Leadership Versatility2.7 Goal Statements 5.2 Major Change 10.6 Group Leader Skills4.4 Employee Involvement 8.2 Direct Communication 11.1 Process CycleF OR FURTHER ASSISTANCECovey, Stephen. The Seven Habits of Highly Effective People: Powerful Lessons in Personal Change. Simon & Schuster,1989.Weisinger, Hendrie. Emotional Intelligence at Work: The Untapped Edge for Success. Jossey-Bass Publishers, 1998.SECTION 8 TOOLS FOR COMMUNICATION 241