Routledge Dictionary of Language and Linguistics.pdf

Dictionary of language and linguistics 24ReferencesCook, G. 1992. The discourse of advertising. London.Cumberbatch, G. et al. 1989. A measure of uncertainty: the effects of the mass media. London.Geis, M. 1982. The language of television advertising. New York.Tanaka, K. 1994. Advertising language: A pragmatic approach to advertisements in Britain andJapan. London.Vestergaard, T. and K.Schrøder. 1985. The language of advertising. Oxford.Vianello, R. 1988. The rhetoric of the ‘spot’: the textual analysis of the American televisioncommercial. Ann Arbor, MI.mass communicationAdygeNorth-West Caucasianaffected objectSemantic relation ( thematic relation) referring to an entity that exists independentlyfrom the action or process denoted by the verb, but yet affected by it, e.g. Carolinecorrects the letter, as opposed to an effected object, e.g. Caroline writes the letter.Affected objects are typically expressed as direct objects in nominative languages.affective filter hypothesisapproachnaturalaffective meaning connotation 1