INTERNATIONAL OLYMPIC ACADEMY 7th JOINT - IOA

• No, sport is not culture:
- Sport is not culture by itself but it is a combination of elements,
such as pedagogical education, merits of competition, harmonious
way of life, tradition, aesthetics etc. that contribute to various
aspects of global and national culture of society.
Comment: Sport should enhance society but different social values
have to be taken into account.
Recommendation: IOA has to engage a more constructive strategy in
order to develop Olympic Education, mainly in the youth camps
which take place during the Olympic Games.
Question 2: Discuss the cultural parameters of the Olympic
Games in relation to the organizing cities and countries.
Key Parameters:
1. Type (Arts, historical, customs/ethnicity, natural/physical world)
2. Spatial (global to local)
3. Time (over the Olympiad and during the running of the Games
4. Audience (appropriate media/content to reach all audiences)
Cultural parameters that host cities and countries should consider:
Architecture, language, traditions, gastronomy, historical patrimony,
music, dance etc.
- Improvement of communication and friendship
- Commercial, marketing and tourism advantages
- Opportunity to promote own culture
- Positive development of hosting cities (new facilities)
- Cultural development of citizens
- Enhancing public image and the beauty of a country
- Emphasizing ethnical exposure
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