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INTERNATIONAL OLYMPIC ACADEMY 7th JOINT - IOA

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5. Installing more beach volleyball courts along Israel's<br />

coastline with the cooperation of local authorities.<br />

Contribution of the study<br />

Although the study focused on the sport of beach volleyball in<br />

Israel and the way it is managed within the volleyball association, the<br />

field of strategic management that served as the framework for this<br />

study provides useful information for further analysis of non-profit<br />

sport organization in Israel.<br />

The environmental trends, which surrounds the beach volleyball<br />

‘organisation’ are relevant to the entire non-profit sport sector in<br />

Israel:<br />

1. The low priority that sport receives in Israel's government<br />

agenda.<br />

2. The lack of existing long term planning in sport organizations.<br />

3. The lack of a business approach to sport organizations,<br />

although non-for profit restricts potential sponsors from<br />

involvement in sport.<br />

4. The affiliation of political parties within sport in Israel.<br />

Recommendation for further research in Israel includes<br />

investigation of the organizational environment of non-profit sport<br />

organizations, the extent to which these organizations undertake long<br />

term planning activities and the emergence of professionalisation<br />

within sport organizations and the business approach undertaken by<br />

them. With regard to the beach volleyball organization, a follow up<br />

study could be conducted in order to investigate whether the<br />

organization has managed to formulate a strategy and the way it is<br />

executed.<br />

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