INTERNATIONAL OLYMPIC ACADEMY 7th JOINT - IOA

It presents the City of Athens as the Protagonist, as all Olympic
festivities and art events are designed to interact complementary with
the City functions, they elevate Athens’ character, maximize the
Olympic City experience and offer free access to the public.
It evolves during Games Time, that is 13 –29 of August 2004, and
it is a strong part of the Olympic Experience
It has a strong recognizable identity, because it has an integral part
of ATHOC’s communication campaign.
And of course the cultural Programme of ATHENS 2004 projects
the Olympic ideals, and values (Heritage, Human Scale, Participation,
and Celebration) as well as the Paralympics values (Pursuit, Strength,
Inspiration, and Celebration).
The programme “ATHENS 2004 Culture” is designed based on:
• All the Olympic parameters during Games-time, such as the
Olympic ring and its limitations, the security, the popularity of
sports, the amount of spectators and so on.
• The diversity of the places where events will be held. Particular
events will take place in the Olympic Squares, the Olympic Cities
and the Competition Venues.
And transfers the Olympic Experience to the centre of the city, while
it demonstrates the cultural dimension of the Olympic Games
So, how does it work?
It is flexible, tailor-made and addressed all audiences.
It consists of hundreds of small and major events that are
multicultural, and represent all art forms.
It is innovative, unique, surprising and most important accessible
to all, and designed in order to satisfy all tastes.
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