INTERNATIONAL OLYMPIC ACADEMY 7th JOINT - IOA

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the visibility of products, which model the sponsors not outstanding. Sponsorship clutter urges businesses to design more systematic sponsorship programmes that stand out in the myriad of sponsorships. In addition, businesses fight the clutter of sponsoring the Olympic Games by becoming more creative with existing sponsorship opportunities. Conclusion Marketing through the Olympic Games is publicly accepted very positively with the final position of win-win strategy for a company that strives to do marketing and also for the Olympic Games. Experts perceive that the Olympic partnership as a progressive way of marketing thinking with some elements of relationship marketing. The significant year for the Olympic sponsoring (1984 – Los Angeles) transformed the Olympic Games into business-oriented spheres which gave this colossal sport event a new breath and also showed that they are able to accept modern trends in management and marketing. Business companies highly use all the advantages and opportunities. The International Olympic Committee coordinates partnership with rational management and therefore the Olympic Games as a product is not common with low quality and quantity. - 366 -
BIBLIOGRAPHY • MATTHEW D. SHANK (2002), 2nd edition: Sports Marketing - A strategic perspective; Prentice Hall • RICHARD L. IRWIN, WILLIAM A. SUTTON, LARRY M. McCARTHY (2002): Sport promotion and sales management; Human Kinetics • BERNARD J. MULLIN, STEPHEN HARDY, WILLIAM A. SUTTON (2000), 2nd edition: Sport Marketing, Human Kinetics • PARKS J., QUARTEMAN J., (2003), second edition: Contemporary Sport Management, Human Kinetics • FRIED G., SHAPIRO S., DeSCHRIVER T., (2003): Sport Finance, Human Kintecs • KOTLER, P., ARMSTRONG G.,: Marketing, SPN, 1990. • SMITH, P.,: Modern marketing, Computer Press, 2000 • MEFFERT, H.,: Marketing Management,Grada Publishing, 1996 • TOMEK, J.: Business marketing, Praha: Aleko, 1991 • PALMER, S., WEAVER, M.,: Functions of information for management, Grada Publishing, 2000 • DADO J.: International marketing, ESOX Consulting, 1997 Other resources: • www.olympic.org • www.olympic.sk - 367 -
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INTERNATIONAL OLYMPIC ACADEMY 7 th
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EPHORIA OF THE INTERNATIONAL OLYMPI
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IOC COMMISSION FOR CULTURE AND OLYM
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FOREWORD Report on the IOA’s Spec
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Montenegro participated in the semi
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CULTURAL AND POLITICAL PARAMETERS O
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network was not developed and the c
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and the bronze (60 gr) medals award
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their competitors to prepare themse
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situation, which dragged Greece int
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e a cultural event for the city, th
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Yalouris, N., “The sacred areas o
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54 Vikelas D. - P. de Coubertin Let
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Festivals: From 776 BC to 395 AD, t
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The Cultural Programme in the Los A
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It presents the City of Athens as t
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The Department of Culture is puttin
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ATHENS THROUGH THE CAMPAIGN FOR THE
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The identification of the Greek peo
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encourages homogeneity and indiffer
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international media, in particular,
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eports and 12 pictures) personally
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BIBLIOGRAPHY • Burbank M., J. And
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COMPETITION AND PHYSICAL EDUCATION
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eings, on integrating all society,
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outinised procedures, parades, band
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sports programmes, and the social,
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THE CULTURAL INFLUENCE OF DEMETRIOS
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to Paris, the so-called "City of Li
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Nicopolis to Olympia", (which first
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particularities of states and peopl
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(Crawford, 2001). Therefore, it is
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Olympic movement engages, alone or
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“Regarding the development of you
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were initially restricted to French
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Take for example, the Olympic motto
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that the NOA of Malaysia has embark
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• Durry, Jean (1996) Pierre de Co
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diverse in nature. They are aimed a
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they may select one sculpture and o
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Educational themes of the National
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HIGHER EDUCATION NATIONAL SPORT ACA
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THE NATIONAL OLYMPIC ACADEMY OF CEN
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- To continue our action towards th
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2005, and if we have a good recepti
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• Olympic Truce • Cultural acti
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THE ECUADORIAN OLYMPIC ACADEMY Mrs
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is conscience among students regard
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November 20, 1991 President N. Fila
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National Olympic Academies of the B
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Kangasniemi (weightlifting 1968). T
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world champion in swimming) career
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Seminary in Grenoble following the
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every leap year!... But how was the
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ancient tradition. The original tit
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Then came the throwing game, the gr
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conscious of this fact and see it a
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� Level II: for the managers of t
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-121- Courses Regulation Secondly:
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To fulfil these aims, 2 projects ha
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THE ROLE OF PHYSICAL EDUCATION AND
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Cooperation, collaboration and comm
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Second stage: The values and charac
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delivering to the society, youngste
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conceptual and technological develo
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ACTIVITIES OF THE JAPAN OLYMPIC ACA
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OLYMPIC EDUCATION 2004 THE NETHERLA
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THE SLOVAK OLYMPIC ACADEMY Dr Zdenk
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BUILDING VALUES THROUGH OLYMPISM SR
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As the founder and Director, I enjo
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won the praise of all participants
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NATIONAL OLYMPIC COMMITTEE OF TURKE
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3. To reach 400.000 students in 3 y
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Each game, lasting about 45 seconds
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REPORT ON THE ACTIVITIES OF THE OLY
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3.2. A scientific conference devote
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8. Sport Veteran Movement 8.1. In t
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3. Colleges • 14 - 20 July, 2003
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HOA’s aim: - olympic schools to b
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• No, sport is not culture: - Spo
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demonstrate excellence in performan
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3. Make the message international a
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• Establish program for Olympic e
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Mr Ah-Tok CHUA (MAS) Director, NOA
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ARGENTINA Mr Juan Carlos URIBURU Pr
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DEMOCRATIC REPUBLIC OF THE CONGO Mr
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GERMANY Prof. Dr Helmut ALTENBERGER
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Ms Jung KOO Member, NOA of KOREA LA
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PERU Mr Rodolfo CREMER NICOLI Direc
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SLOVAKIA Mrs Zdenka LETENAYOVA Secr
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Mrs Larisa DOTSENKO OAU Scientific
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Ms Roula VATHI Thomaidou 1 115 25 N
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ARETÉ Ms Petra HRACHOVINOVA (CZE)
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many opportunities, for example, we
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the questions, in the dialogue betw
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4. ARETÉ as the whole in the concr
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VIRTUE AS A SPORT IN ANCIENT GREECE
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of paideia, which, according to Pla
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earn immortality through a laboriou
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origin of the winners were formed t
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NOTES 1 Hom. Il. 6, 208 (Hippolokho
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34 Diog. Laert. V 27. Among the man
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• KYLE, D.G., “Winning at Olymp
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πρώτος etc. (=the one and onl
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Koronia. Well-known are also the ac
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a temple or a shrine, an altar or a
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worship, between the Persian war (4
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THE OLYMPIC GAMES AND STATE FORMATI
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The Olympic victor and the polis: t
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In return, Olympic victors translat
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Macedon’s decisive victory over t
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KNOWLEDGE OF AND IDEAS ABOUT OLYMPI
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Geographical Sources PAUSANIAS was
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Pre-Olympic Games 17 Dating from th
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Excavations The first archaeologica
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situated. PAUSANIAS, Führer durch
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29 DOLIANITIS, Giorgios, “Die gri
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INTELLECTUAL PREMISES OF SPORT IN T
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the popular ones. From one of these
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way of life: "the chief support cam
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BOA’s aim is to promote the Olymp
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In France, in 1792, fourth year of
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Dimitrios Vikelas’ part in the Mo
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well-being but also to the formatio
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exceptionally enthusiastic crowd of
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15 Oikonomou A., Three people, p.p
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OLYMPIC GAMES AND AMATEURISM IN THE
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“I felt that the British would vo
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II. What is at stake when dealing w
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Surely this should indicate that as
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it holds out hope for a happier, he
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symbolic persons of this debate (Av
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5 SCHRANZ, Karl (Aufgezeichnet von
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30 DI RUZZA, F. ; GERBIER, B. (1977
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BIBLIOGRAPHY: • ALBERT, Pierre (1
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• MÜLLER, Norbert (1995) (coord.
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investment, in cash or kind, in an
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Table 1: TOP Programme Evolution (I
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Conclusion The Olympic marketing pr
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AN OLYMPIC INDEX: A COMPARISON OF P
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to win at each Olympic edition. Sin
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% Figure 2: Percentage of the total
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Based on the medal ranking, the Net
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THE OLYMPIC GAMES, EUGENICS, AND GE
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therapies could be used to artifici
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delivered to the working muscles wh
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under these broad and encompassing
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APPENDIX Gene Doping, Eugenics, and
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transfer techniques, then the anaem
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phenomenon from without. Therefore,
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It is interesting to hear that Torb
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and light all have a great importan
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How can we make this perception mor
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“WIND OF CHANGE IN THE ROUND TABL
Page 313 and 314: women participating in sport and ph
Page 315 and 316: Volleyball association regarding th
Page 317 and 318: Biographical methods carried a stro
Page 319 and 320: members of sport organization, Rath
Page 321 and 322: In this paper, we will focus on one
Page 323 and 324: instance I was a member without vot
Page 325 and 326: In order to gain more influential p
Page 327 and 328: However, after many following meeti
Page 329 and 330: Volleyball Board came up with an id
Page 331 and 332: BIBLIOGRAPHY • Bertaux, D. (1996)
Page 333 and 334: GLOBALIZATION AND INTERNATIONALIZAT
Page 335 and 336: The second account of globalization
Page 337 and 338: 2.1 Sport as a ‘Globalized Cultur
Page 339 and 340: are also involved in the rapid expa
Page 341 and 342: and Sport for All through the regul
Page 343 and 344: of sport (www.wada-ama.org/en) 17 .
Page 345 and 346: NOTES 1 Some globalization skeptics
Page 347 and 348: 18 Bruce Kidd and Peter Donnelly (2
Page 349 and 350: Distinctive features On politics On
Page 351 and 352: BIBLIOGRAPHY • Anderson, B. (1991
Page 353 and 354: • Henry, I. (1999) "Globalisation
Page 355 and 356: • Rosenau, J. N. (1990) Turbulenc
Page 357 and 358: conditions of the State of Californ
Page 359 and 360: Olympic sponsorship is a part of in
Page 361 and 362: Building business and trade relatio
Page 363: The Olympic Games The Olympic Games
Page 367 and 368: Olympic Congresses called during Co
Page 369 and 370: Throughout the more than forty year
Page 371 and 372: edition in 2003. Likewise, seven jo
Page 373 and 374: events including international comp
Page 375 and 376: expressed in the fundamentals princ
Page 377 and 378: � The IOA should: o Coordinate wi
Page 379 and 380: THE IMPLEMENTATION OF ETHICAL STAND
Page 381 and 382: (CACHAY/THIEL 1997, 11 ff; PATSANTA
Page 383 and 384: principles and whether there is a c
Page 385 and 386: While fairness (68.5%), - independe
Page 387 and 388: The principle of solidarity My COAC
Page 389 and 390: with an early high-performance age.
Page 391 and 392: BIBLIOGRAPHY • ABRAHAM, A.: Ident
Page 393 and 394: Introduction OLYMPIC EDUCATIONAL PR
Page 395 and 396: employment, it has guided all the i
Page 397 and 398: Not being social aware is a lack of
Page 399 and 400: take environmental considerations i
Page 401 and 402: policy. It is the first case in Ita
Page 403 and 404: Organisational Committee and valida
Page 405 and 406: SCHOOL OLYMPIC GAMES IN ESTONIA Oly
Page 407 and 408: � contest of the Olympic mascot;
Page 409 and 410: In mathematics younger students can
Page 411 and 412: Tõrva, founded in 1767, in 1996 on
Page 413 and 414: of Europe best wrestlers. Within cu
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ROLE OF OLYMPIC EDUCATION AT SCHOOL
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centralized management system, from
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independence. Compulsory and option
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The offered themes about ancient Ol
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The offered themes about ancient Ol
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Introduction REACHING SECONDARY SCH
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essential part of life and thus con
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Common barriers and constraints As
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Bridging National Olympic Academies
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tools and resources they need to te
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separate us very much.” This, in
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APPENDIX 1 - QUESTIONS ASKED IN QUE
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Table 3 - List of small island stat
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REFERENCES • BORG, L. (1996) Smal
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In May 2004, the Seventh School Oly
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8. Financing sports career and an a
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Introduction (Activity, Sport, Cult
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win or become a champion. The aim o
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Culture and Ethics in Symbols and P
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duty in life is not to win but to m
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athlete can’t use any means to wi
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emphasize the Cultural and Ethical
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value of good example and respect f
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status and winning, and therefore t
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Although there was increasing accep
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stretching our skills to meet the c
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to structure sport so that it is a
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• Miller, P. S. and Kerr, G. A. (
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The complexity and general aggravat
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explaining the variety of the forms
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2.3 Elite Sport System - How to Bre
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commercial sector thereby requires
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society, economy and government wit
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strong link between the government
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of competitors and best-in-class co
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• Houlihan, B., 1997. Sport, Poli
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jurisdictional task carried out in
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1.2.2. The Application for Arbitrat
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At this point the special features
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Conclusions The CAS Ad Hoc Division
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of the IAF Symposium on Sport & Law
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“WHAT’S THAT IT’S ALL ABOUT?
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• The independence of sport As Ki
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Scholars are divided in their asses
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codes of excellence were operationa
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of international understanding was
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to combine some of that” (Gold Ru
Page 509 and 510:
WOMEN IN CHINESE SPORTS: ACHIEVEMEN
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THE DEVELOPMENT OF THE OLYMPIC MOVE
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Georgia is amongst those 30 countri
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From this point of view, the import
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WOMEN’S PARTICIPATION IN THE NICA
Page 519 and 520:
Defrantz of United States of Americ
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Executive and the Technical Secreta
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are single mothers that drop school
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there were 85 Nicaraguan women comp
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Table 4 Nicaraguan Women’s Partic
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Currently, there are in total 16 wo
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BIBLIOGRAPHY Books and/or papers
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MANAGEMENT OF SPORTS AND NIGERIA’
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populace i.e. the tax payer expects
Page 537 and 538:
Ministry of Sport, all Ministers of
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potentials in Nigeria, as reflected
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3. PROFESSIONAL PREPARATIONS OF SPO
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DEALING WITH SOCIO-CULTURAL BARRIER
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Black African female participation
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In the present dispensation she is
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gathered from a number of female do
Page 551 and 552:
REFERENCES • Adedeji, J.A. (1991)
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- acceptance of rules and decisions
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Together with fair play, we also ex
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• Factor 6: Irresponsibility: rep
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Regarding fair play both groups dif
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asic, whereas older athletes also k
Page 563 and 564:
- Women Olympic sportswomen are mor
Page 565 and 566:
THE EFFECT OF VIDEO-MODELING ON PER
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had investigated the effectiveness
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modelling through video/peer effect
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Nevertheless there existed a signif
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Table 6 Pre-posttest of the Control
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However there existed a significant
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in learning the correct form in the
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REFERENCES • Adams, D. (2001). Th
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Abstract retrieved November 11, 200
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implication in sport. The Internati
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the Olympic Studies Centre. From th
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The ISSEP was established in 1997 w
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� Research (The EPFL is also the
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� Promote the Olympic Movement to
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� In a single place: one Professo
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STRATEGIC CONSIDERATION FOR THE DEV
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The Sport Directory The Sport Direc
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every weekend starting from the 05
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Support Group Appeal - refers to th
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the good relationships between the
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the identification of an organisati
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5. Installing more beach volleyball
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• Longman (1988) ‘Dictionary of
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STUDENTS’ PRESENTATIONS Four pape
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girls in separate teams, under the
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times but remained largely an arist
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for improving society. The late nin
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on political issues, specifically t
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Another Games within the Olympic mo
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human springtime. While the initial
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protection with constant monitoring
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years after the respective events.
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D. CONCLUSIONS ON “ETHICAL AND PH
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marketability, attract sponsors, an
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Olympic philosophy between elitism
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Fifth, to operationalise the Olympi
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The Educational and Instructional M
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The Hungarian Olympic Academy Mrs M
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The Implementation of Ethical Stand
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Conclusions Conclusions on “Ancie
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INTERNATIONAL OLYMPIC ACADEMY 7th JOINT - IOA

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