INTERNATIONAL OLYMPIC ACADEMY 7th JOINT - IOA

every weekend starting from the 05 th of July 2003 and ending on the
29 th of August 2003, each weekend a tournament was conducted in a
different beach along Israel's shores (i.e. Herzelia, Bat-Yam, Hedera,
Reashon-Lezion, Ashdod and Tel-Aviv). The main reasons behind the
establishment of a regular beach volleyball league were, according to
the beach volleyball coordinator (Radom, 2003), a way of promoting
the sport all over Israel and a tool for elevating the professional level
of the athletes and the sport in Israel. The second activity was the
beach volleyball tournaments for amateurs and professionals, which
are held by the local authorities in cooperation with the IVA.
The potential of the sport to become the most popular sport in
Israel, thanks to the country's natural resources, has not yet penetrated
enough to the awareness of those who have the ability to contribute to
the promotion of the sport in Israel. The author of this study hopes that
this study will contribute to the formulation of a strategy for the
development of Beach volleyball in Israel.
Research aim and objectives
The purpose of this study was to identify the strategic type of the
beach volleyball organization in Israel by conducting a strategic
analysis of the organization. By identifying the strategic type, possible
courses of action, in terms of strategic considerations for the
development of the beach volleyball sport could take place. A case
study type of research was conducted in order to obtain a more holistic
approach to the research within a limited time scale.
Research Methods
In order to analyse the beach volleyball's strategic position, which
includes the organisation's external and internal environments, its
mission statement and its stakeholders' expectations, a variety of
conceptual models from the strategic management framework was
employed, mainly the SWOT model. The research followed Thibualt
et al's (1994) framework for the analysis of non-profit sport
organizations.
The Strategic Choices were based on the analysis of the data
collected during the research and by covering related literature, thus
serving as the basis for recommendation for future implementation of
a specific strategy.
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