INTERNATIONAL OLYMPIC ACADEMY 7th JOINT - IOA

the identification of an organisation's strategic type. This strategy
focuses on developing innovative programs to get people involved in
their sport.
Summary of Findings
The research conducted by Thibault et al (1994), analysed 32
Canadian national governing bodies. Each of these NGBs was
formally known as a sport organization. In the case of Beach
volleyball, the sport is not a national governing body neither a sport
association; it is a section within a NGB. Inside the FIVB, the beach
volleyball is a department within the FIVB secretariat, in Israel; the
beach volleyball has no organizational structure. The analysis of
findings show that the sport of beach volleyball in Israel has low
program attractiveness and high competitive position based on its low
equipment costs and low affiliation fees. These findings indicate,
according to Thibault's el al research (1994), that the strategy that
most likely will fit the organization that deals with beach volleyball is
that of an innovator’s strategy.
Discussion
It appears from the analysis of the SWOT model that the sport of
beach volleyball has a natural platform for succeeding in attracting
new members to the organization. But at the same time there are
constraints to the development of the sport, which appear to be mainly
organizational problems. The analysis of the six imperatives suggests
that the beach volleyball organization should follow an innovator's
generic strategy, by developing networks and programs for the
delivery of the sport. The development of these programs relies on
allocation of funds by the volleyball association to beach volleyball.
Bryson (1988) suggests that in order for organizations to fulfil their
missions and satisfy their constituents in the years ahead, effective
strategies should be developed. Both the general director of the
volleyball association and the beach volleyball coordinator stated that
there was no formal strategy or a long-term plan. Beach volleyball
became more organized since the current coordinator took the
initiative to develop and promote beach volleyball in Israel, two years
ago. This indicates that the beach volleyball organization is naturally
an innovator kind of an organization, meaning that the results of the
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