INTERNATIONAL OLYMPIC ACADEMY 7th JOINT - IOA

analysis of Thibault et al's (1993) suggested imperatives were not
unexpected.
The first step that needs to be taken in order to enjoy the natural
resources that the sport has in Israel, is that the primary stakeholders,
among them are the executive board of directors of the volleyball
association and the general director of the volleyball association,
acknowledge the importance of creating an independent organization
and begin formulating a strategy that fits the environment of the beach
volleyball organization in order to over come the weaknesses of it and
exploit the opportunities of the sport along the core resources and
competences of the organization. When formulating a strategy, the
stakeholders’ expectations should be taken under consideration,
especially those of the key players.
Both the beach volleyball coordinator and the general director of
the volleyball association should focus on developing networks and
programs to improve their domestic sport delivery systems.
The following paragraphs indicate a series of strategic actions that
can be taken to achieve this:
Development of networks:
1. The creation of joint ventures with schools and community
organizations.
2. Increase media visibility and press coverage.
3. Development of an Internet web site for both indoor
volleyball and beach volleyball, under the volleyball
association’s domain.
Development of new programs:
1. Initiation of a long term planning for the development of
beach volleyball, with the assistance of professional
consultants in the relevant fields, for example a marketing
consultant.
2. Conducting beach volleyball tournaments during the indoor
volleyball league's brake, during the year and the early
months of summer.
3. Conducting International tournaments and championships in
Israel.
4. Conducting international conferences and encounters in
Israel with professional beach volleyball coaches and
referees.
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