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INTERNATIONAL OLYMPIC ACADEMY 7th JOINT - IOA

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Not being social aware is a lack of ethics that touches today’s<br />

societies. As a tool for educational and permanent changes, don’t<br />

sports have the responsibility of working in the direction of promoting<br />

social responsibility?<br />

The Sport and the Environment: Why Winter Sports<br />

To help understand the possibilities it is useful to think about the<br />

relationship between the practice of sports and the environment.<br />

Today’s main sports activities can be divided into three categories:<br />

outdoor sports practised in a genuine natural environment; outdoor<br />

sports practised in a developed natural environment; and sports<br />

practised predominantly in a constructed environment.<br />

(Chernushenko, 1994)<br />

There are examples of winter sports that fit in these three<br />

categories. And environmentalists often criticize these practices,<br />

which could be a reason for the early involvement between winter<br />

sportive organizations and environmental movements.<br />

In addition, winter sports that are practised in a natural<br />

environment are seasonal and tourism is an important factor to the<br />

areas dealing with it. In this case the extensive use of the area in a<br />

short period of time can worsen the impact on the environment. Also<br />

because tourism is usually the most important economical factor for<br />

the communities populating these areas, it is important that it should<br />

be guided in a sustainable fashion.<br />

Supposing that sustainable tourism can help to preserve the<br />

environment as well as maintain economical resources, future<br />

generations will also have the possibility to enjoy it. Olympic<br />

Education can be used to achieve these short term and mainly local<br />

effects.<br />

Going one step further with education and trying to reach the<br />

tourists visiting these areas, spreading environmental awareness over a<br />

wide range of people could be possible. In this way local actions can<br />

be used to promote a global effect. In the same way education<br />

connected to spectators of Olympic sports events could be used to<br />

reach environmental awareness also on a global scale.<br />

Further in this paper there are presented some Olympic Winter<br />

cases on their environmental approach specially related to educational<br />

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