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[Joseph_E._Stiglitz,_Carl_E._Walsh]_Economics(Bookos.org) (1)

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A

A tax on cigarettes

B

A tax on cheddar cheese

PRICE OF CIGARETTES

Price paid by

consumers

Price

without tax

Price received

by producers

Supply curve

before tax

Supply curve

after tax

10¢

Demand

curve

PRICE OF CHEDDAR

Price paid by

consumers

Price

without tax

Price received

by producers

Supply curve

before tax

Supply curve

after tax

10¢

Demand

curve

Q 1 Q 0 Q 1 Q 0

QUANTITY OF CIGARETTES (Q )

QUANTITY OF CHEDDAR (Q )

Figure 4.8

PASSING ALONG A TAX TO

CONSUMERS

A tax on the output of an industry shifts the supply curve up by the amount of the tax.

Panel A shows that if the demand curve is relatively inelastic, as it is for cigarettes, then

most of the tax will be passed on to consumers in higher prices. Panel B shows that if

the demand curve is relatively elastic, as it is for cheddar cheese, then most of the tax

cannot be passed along to consumers in higher prices, and must instead be absorbed

by producers.

the demand curve for cheddar cheese is very elastic. In this case, as Figure 4.8B

makes clear, most of the tax is absorbed by the producer, who receives (after the

tax is paid) a lower price. Production of cheddar cheese is reduced drastically as

a consequence.

Shortages and Surpluses

In general, the law of supply and demand works so well in a developed modern economy

that everyone can take it for granted. A buyer willing to pay the “market price”—

the prevailing price of the good, determined by the intersection of demand and

supply—can obtain almost any good or service. Similarly, if a seller of a good or service

is willing to charge no more than the market price, she can always sell what she

wants to.

When the price is set so that demand equals supply—so that any individual can

get as much as he wants at that price, and any supplier can sell the amount she

wants at that price—economists say that the market clears. But when the market

does not clear, there are shortages or surpluses. To an economist, a shortage means

that people would like to buy something but simply cannot find it for sale at the

going price. A surplus means that sellers would like to sell their product, but they

cannot sell as much of it as they would like at the going price. These cases that seem

88 ∂ CHAPTER 4 USING DEMAND AND SUPPLY

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