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Inventing our future Collective action for a sustainable economy

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Our <strong>future</strong> in the East of England, the<br />

nation’s ‘grain basket’, looks bright.<br />

We believe we can double <strong>our</strong> market<br />

share and increase international sales<br />

while continuing to s<strong>our</strong>ce ingredients<br />

directly from local farmers. This will<br />

protect us from increasing food prices,<br />

benefit the environment and support<br />

the local community.<br />

Bill Jordan, Jordan’s Cereals<br />

Bill Jordan, chairman of Jordan’s<br />

Cereals, at Jordan’s headquarters<br />

in Biggleswade, Bed<strong>for</strong>dshire

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