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Inventing our future Collective action for a sustainable economy

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What do we<br />

need to change?<br />

Transport<br />

80<br />

Using <strong>our</strong> existing transport network more sustainably requires reducing<br />

the need to travel. Enabling greater use of alternatives to private car and<br />

lorry use will require major improvements to public transport and<br />

enc<strong>our</strong>aging the modal shift of freight from road to rail. Other <strong>action</strong>s,<br />

such as employer travel planning and innovative accessibility planning<br />

need to be enhanced in urban and rural areas where locally supported.<br />

Demand management schemes could make a significant contribution.<br />

More work needs to be done to incorporate the environmental costs of<br />

transport into the pricing mechanisms <strong>for</strong> transport usage, to influence<br />

behavi<strong>our</strong> change through fiscal measures.<br />

Implementation priorities<br />

• an agreed set of regional strategic transport priorities to in<strong>for</strong>m the<br />

East of England’s Regional Funding Advice submission<br />

• progress in developing a Regional Infrastructure Fund to better<br />

leverage market investment<br />

• increasing investment in the region’s transport system through the<br />

full range of national, EU and private sector funding streams<br />

• increased national infrastructure investment and pricing incentives<br />

to enable a greater share of freight to be transported by rail and short<br />

sea shipping from <strong>our</strong> international gateways<br />

• developing integrated transport planning and investment across all<br />

modes, and increased use of technology to improve the use of the<br />

system and reduce the environmental impact of the need to move<br />

people and goods.<br />

Image right: The city of Norwich is home to a Norman cathedral and castle, yet is also in the<br />

UK’s top ten retail destinations. Norwich successfully preserves its historic past whilst also<br />

being a progressive, vibrant city. This combination makes it a great place to live, work and visit.

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