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Inventing our future Collective action for a sustainable economy

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What do we<br />

need to change?<br />

Enterprise<br />

52<br />

Priority 4:<br />

Improving enterprise per<strong>for</strong>mance through effective business<br />

support<br />

Evidence shows that enterprises that seek advice tend to report greater<br />

profits than those that do not. Ensuring that enterprises are aware of,<br />

and access, the right business support services <strong>for</strong> their needs, will<br />

improve enterprise per<strong>for</strong>mance in the region. The key objective, as laid<br />

out in the region’s business support strategy ‘Better <strong>for</strong> Business’, is to<br />

provide and direct enterprises to high-quality advisory services that meet<br />

business needs and are easy to access. For start-ups and early-stage<br />

businesses, business support services can make a big contribution by<br />

improving the investment-readiness of business ideas. More generally,<br />

quality business support services play an important role in spreading<br />

good business practices.<br />

Reducing the complexity of government-funded business support is the<br />

aim of the national Business Support Simplification Programme (BSSP):<br />

improvements to the ‘East of England offer’ must be considered in this<br />

context. Business support services need to continue to evolve to meet the<br />

needs of businesses and entrepreneurs, against a backdrop of changing<br />

regulation, technology and globalisation.<br />

Implementation priorities<br />

• developing the suite of high-quality business support products accessed<br />

through the single Business Link East gateway service<br />

• developing a strong enterprise culture in under-represented groups by<br />

widening mainstream support and developing targeted programmes<br />

• creating an integrated system of support <strong>for</strong> international trade,<br />

investment and collaboration<br />

• improving access <strong>for</strong> regional businesses to leading-edge leadership<br />

and management training, advice and support<br />

• ensuring all publicly funded business support is consistent within an<br />

agreed BSSP framework<br />

• providing a comprehensive business support package and access to<br />

finance <strong>for</strong> high-growth businesses.<br />

Image right: CSR is a shining example of how to take innovative ideas and turn them into<br />

global commercial success. A product of the Cambridge phenomenon, CSR span out from<br />

world-renowned product and technology developer Cambridge Consultants in the late 1990s.<br />

It is now the leading global provider of personal wireless technology, with a product portfolio<br />

covering Bluetooth, FM receivers and Wi-Fi. It is a FTSE top 250 company with offices all over<br />

the world, yet with its headquarters remaining in Cambridge, UK.

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