Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

Tools of the Trade
What Works; What Doesn’t?
You have assessed your consulting company’s marketing success,
your competition’s position, your client’s needs, and your company’s
image. It is now time to move to the second phase of the marketing
ABCs. Phase B is Build a Potential Client Base. In this phase we
will begin by introducing all the marketing tools and what works in
consulting.
In an effort to make this the most practical book about marketing possible for
consultants, I am not going to lecture you on the difference between marketing
and advertising, philosophize about your promotional mix, nor will I defend my
definition of “promotional.” I won’t even entertain a discussion about whether
these are actually tools, tactics, or strategies.
Remember, I promised practical.
WORD OF MOUTH
Are you tempted to skip this chapter because you think that all your marketing is
done by word of mouth? I might have a few years ago. But word of mouth must
come from some place. Perhaps someone has used your services, you have written
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chapter
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